Sean Zinsmeister crafts the positioning, messaging and overall go-to-market strategy for Infer’s next-generation predictive platform. Once a satisfied Infer customer himself, Sean joined Infer from Nitro where he developed and led an award-winning global marketing team. Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management.
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.
What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.
Columnist Sean Zinsmeister says it's time for B2B marketers to drill down into their consumer data to help them find the best customers and expand into new markets.