5 steps to mapping your martech stack (and knowing the risks and benefits of your digital ecosystem)
Contributor David Booth explains how to get a handle on the myriad tools being used in every corner of your organization.
David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing.
GDPR: A 10-step action plan
As the GDPR deadline edges ever closer, columnist David Booth recommends 10 action steps to ensure your organization is in compliance.
A Google Attribution (and Attribution 360) readiness checklist
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google's attribution services. Columnist David Booth offers a checklist to help ensure you're ready.
5 ways to ramp up your digital media measurement
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar.
4 ways to measure and realize the value in your content
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.
Are you leveraging these underutilized Google Analytics features?
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.
Digital analytics industry veteran roundup: What’s in store for 2017
What can we expect to see in the world of data and analytics in the coming year? Columnist David Booth asks industry partners, colleagues and competitors to weigh in with their predictions.
10 ways to “science the s**t” out of marketing
You've got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition.
Three big, long-term predictions for the future of martech
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
How to drive real, measurable value with purchase intent analysis
Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets.
How to write a digital data & analytics RFP
Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what's best for you and your organization.
What can predictive analytics REALLY do? Three case studies in seeing the future
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level.
Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)
Are you getting all you can out of your data management platform? Columnist David Booth discusses what you should focus on to ensure successful results.
Data & Analytics In 2016: Superstar Industry Experts Weigh In
What's in store for data & analytics in the coming year? Columnist David Booth asks well-known experts -- Justin Cutroni, Jim Sterne, Daniel Waisberg and more -- for their 2016 predictions.
5 Ways Just About Anyone Should Be Leveraging Predictive Analytics
Sure, you're collecting a lot of data, but are you using it to predict future outcomes? Columnist David Booth discusses the ways you can apply predictive analytics to increase performance throughout your organization.
Why Conversion Rate Isn’t The Whole Story: Using Customer Data To Predict Value And Optimize Media Spend
Columnist David Booth explains why bridging the gap between your marketing performance data and your customer data will help you make strong business decisions.
5 Reasons Marketers Fail With Data
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data.
How To Turn Data Into Dollars: 3 Stages To Activate Your Data
It's not just about collecting data. You need to know how to activate that data to extract value from it. Columnist David Booth explains how.
Strategy Before Code: A Process For Valuable Analytics
I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your website developers or IT department as an afterthought. I know, I know; I can already hear the protesting… “But I’m getting that hit report every month! Everything must be set up right!” The […]
5 New Year’s Resolutions To Get The Most From Your Data
Having lots of data is great, but contributor David Booth reminds us that what counts is what we do with it.
Why Your 2015 Plan Needs To Include Data & Analytics Governance
With so many arms of your organization depending on data to make strategic decisions, columnist David Booth suggests forming a centralized team to ensure business-wide cohesion.
5 Steps To Turn Your Organization Into A Digital Analytics Pacesetter
Are you making the most of the data you're collecting, or are you falling behind? Follow these precepts to move your business forward.
8 Reasons To Start Using Tag Management, If You Haven’t Already
At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies… most, […]
The Three Layers Of Data And Analytics Success
With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems […]
5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later
“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.” — Google Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later. […]