Jeffrey Graham leads advertising research globally for Twitter. His team focuses on helping marketers understand the value of Twitter investments and use Twitter data to improve their entire marketing mix. Prior to Twitter, Jeffrey led advertising research for the Americas at Google, leading a team that developed new data and measurement platforms across all Google products. Jeffrey has held several senior positions on the agency side, serving as EVP and Worldwide Director of Performance at Initiative, and as Senior Vice President, Director of Strategic Research and Accountability, at Starcom MediaVest, where he led the company’s accountability practice for its largest North American client, Procter & Gamble. He lives in Brooklyn, New York, with his wife, Maria, and his two children, Christina and Paul. For fun, he plays bass in a jazz trio.
If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started.