Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.
Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following.
Now, marketers and any content creators can add links to their Snaps.
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.
Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.
Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story.
Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs.
Pilot program with 50 companies led to strong cost-per-lead performance, LinkedIn says.
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
Pre-roll ads will be shown on both live videos and replays.
Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods.
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic -- but it may just be a fad.
Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board.
Diversity and inclusion in marketing
Facebook's ad policies have been updated to increase opportunity and prohibit discrimination.
Twitter's latest updates address the harassment concerns that have plagued users on the network over the past several years.
Facebook's combating fake news by improving its News Feed algorithm based on two new signals.
Snapchat has launched a bigger and better advertising platform that aims to grow revenues.
Facebook is now using an evaluative criteria known as "percent completed" to see whether to surface video in the News Feed.
Finding trending stories on Twitter is being made easier with the Explore tab.
Instagram Stories are coming to a Facebook mobile experience near you.
Facebook's Trending stories are focusing more on regional interest stories governed by discussion from multiple publishers.
For the first time since LinkedIn's inception, a new design has hit the LinkedIn desktop browsing experience.
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn't ignore and explains how they can improve your conversion rate, SEO and user engagement.
Pinterest's ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.
Twitter is killing its Dashboard business product six months after it was launched.
Instagram has launched an update that allows users to add stickers to their stories.
Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.
NASA has made a super-smart move to showcase amazing graphics through dedicated Pinterest and Giphy accounts.
Pinterest has launched a showcase feature to give brands the ability to present their best selves.
Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above "trust your gut" thinking. Contributor Tamar Weinberg explains how to meet the challenge.
Warner Brothers will suffer penalties if they fail to make disclosures of sponsored content in the future.
Instagram is launching ephemeral video and live feeds to all its users.
Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.
Maybe they're not a Snapchat clone after all. These changes are certainly not like Snapchat.
Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.
Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.