Why influencers are not programmatic
On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
Maggie Malek is the Head of Public Relations and Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine.
Tackling social media myths
Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them.
Influencer marketing: You’re doing it all wrong
Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way.
Live from your brand: streaming video and the new consumer connection
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand's story and connect with consumers.
New Twitter features can boost brand engagement
On the heels of Twitter's announcement that it's easing up on its character limit, columnist Maggie Malek has some advice for brands on how to plan for the social network's new features.
Want consumers to be more loyal? Be more social.
Columnist Maggie Malek asserts that brands that create meaningful relationships with consumers via social channels will come out on top.
Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner
Have you tapped into the marketing prowess of your PR team? Columnist Maggie Malek explains why today's public relations pros, along with new tools, can give your marketing strategy a leg up.
Think Social’s NSFW? Not Any More: How Employee Engagement Really Works
Are you tapping into your best brand ambassadors — your employees? Columnist Maggie Malek explains why making employee engagement a priority will bolster your brand's visibility.
Smashing Old Silos: The Necessary Integration Of Search, Social And Content
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand's vision and resonate with consumers.
Maximize The Event Experience: Engage Socially In The Moment
How do you push your brand's reach during an event? Columnist Maggie Malek outlines steps you can take to fully engage with consumers via social media during events.