Brian Massey

Brian Massey

Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Conversion Sciences specializes in A/B Testing of websites. Follow Brian on Twitter @bmassey

Data

2 Questions That Will Make You A Statistically Significant Marketer

Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant. If you’re still reading, I’m about to put your career or business on the fast track to statistical […]

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