Matthew Barby is the Global Head of Growth & SEO at HubSpot. Matt's a lecturer, global speaker and runs the Pescetarian Kitchen blog.
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there's more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.
How can you get in front of prospects so you'll be top of mind when they're making their purchase decisions? Columnist Matthew Barby has tips.
Want to know more about how your content is performing? Columnist Matthew Barby provides a helpful how-to using Google Analytics.