Will McInnes is CMO of social intelligence platform Brandwatch. His passion is social data and how it can shape industries, policies, research and innovation. He's also a board member of the Big Boulder Initiative, whose mission is to establish the foundation for the long-term success of the social data industry. Previously Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities and governmental departments behave, particularly in response to social and digital. He authored Culture Shock, a 21st-century handbook for business with an average review of 4.5 stars on Amazon and was a TEDx speaker in 2011.
Influencers and thought leaders aren't one and the same. Contributor Will McInnes takes a look at how they've diverged and why it means marketers today need visual analytics to help measure their brand's impact on the social web.
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.
What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social CMI world.
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you're making a difference.
Are you socially savvy? Contributor Will McInnes says this year we'll see social intelligence driving more boardroom discussions, as marketers discover the power of analyzing social data.