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Is your martech stack failing to build authentic customer experiences?

Understanding consumer behavior can drive meaningful communications.

Cynthia Ramsaran on July 26, 2021 at 5:37 pm | Reading time: 1 minute

Failing to build authentic customer experiences can lead to low engagement, growth, and loyalty. Your technology stack can be the culprit.

Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that succeed in winning customers, even in complex and regulated operating environments like banking, wealth management, insurance and beyond.

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About the author

Cynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.