Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the social network giant seems to be constantly throttling back the reach of organic content. Must we pay? Or are there other options? This was the focus of two different panels at […]
You know what's happening on your retail site, but what are retailers across the web experiencing this week? The latest data on ecommerce traffic and conversions are in.
How are online shoppers behaving so far this season? Check out this hot-off-the-press data on ecommerce traffic and conversions.
Exclusive data on how the 2014 online holiday shopping season is shaping up thus far.
A new weekly feature providing data on shopping behavior across the web will run through the end of the year.
Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably. The new display, which aggregates and displays ratings by Amazon Mom members for other Amazon Mom members, was […]
The Federal Trade Commission (FTC) has reached a settlement with what it calls “one of the world’s reputedly biggest spammers,” over a suit accusing him of deceiving email recipients about false deadlines related to the Affordable Care Act (ACA), also known as Obamacare. The deal calls for Yair Shalev and his company, Kobeni Inc., which are based in Hollywood, […]
It may be sweltering out there, but if you aren’t thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That’s why, here at Marketing Land, we’re launching our Holiday Retailer section today, in July, to help you ensure you’re ready for that most important of shopping seasons. The foundation you lay right […]
Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the additional information below. Small businesses using Yahoo.com email addresses to send to their customers or prospects have run into significant trouble getting messages delivered this week, since Yahoo Mail instituted a security change that’s […]
Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a coveted spot on that ever-present mobile device. But there’s so much more opportunity when it comes to nurturing customer loyalty. That’s the conclusion of a panel of mobile experts who spoke […]
This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some non-advertisers — thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation […]
Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings. Federated Media […]
What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email […]
QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There’s no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we’re thankful to have had such knowledgeable experts share their views and insights about […]
What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms — all aspects of […]
How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, […]
Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it’s impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go […]
From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering […]
What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you’ll find the top 11 columns — this is our content contributed by […]
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find […]
The benefits and drawbacks of working from home — or having employees working from home — has been a big topic of discussion in the online advertising and publishing worlds, ever since new Yahoo CEO Marissa Mayer told the company’s telecommuters to come into an office or say bye bye to their jobs. One contrary […]
In this age of 140-character missives, Facebook “likes,” and on-the-go mobile content consumption, it wouldn’t be surprising to see that blogging had passed its peak, especially since many of the early software players have faded from the scene somewhat. But, Matt Mullenweg, a founding developer of WordPress and of Automattic, told an audience at SXSW […]
Federated Media Publishing’s CEO, Deanna Brown, is stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in 2009 to take the media company “to the next level.” In a blog post, Battelle says Brown came to him earlier this year saying she […]
Little Twitter is growing up, today announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to buy and optimize Twitter ads alongside their other media buying. The company has been testing the system for the last month or so, with beta partners Adobe, HootSuite, Salesforce, […]
Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo’s exclusive partner there; but, Google will non-exclusively provide contextual ads that will appear throughout Yahoo’s properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob. In a […]
Back in the day, they called them Crackberrys. The first real viable mobile email devices were compellingly addictive. Like, say, an iPhone or Android device is to most consumers now. It’s their pocket watch, their security blanket. And now, the company newly renamed BlackBerry has set the stage for its devices and operating system to […]
Google may be endearing itself to New Yorkers by providing free wi-fi in Chelsea, but the company’s contribution — or lack thereof — to Internet infrastructure in France is reportedly making it enemies. That’s why ISP Free earlier this year put in an ad blocker to strip out ads from Google sites and any sites […]
It’s been a few months since the testing and opening of the Facebook Exchange (FBX), the network that opens up Facebook display inventory for real-time bidding and retargeting. Now, with the holiday season under its belt, one of Facebook’s partners, Triggit, is releasing some impressive stats about the program’s success for its clients. The company’s […]
Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites that enable the illegal distribution of this copyrighted material? Answering that question was the aim of a USC Annenberg Innovation Lab study released today that found that Google, Yahoo and Quantcast are […]
If you wondered whether Instagram’s apology and revised new terms of service mollified all of the user anger out there, the answer is no. And at least one user, San Diego resident Lucy Funes, and her attorneys have filed suit, seeking class action status for their complaint. The lawsuit, filed in the U.S. District Court […]
Just two days after a social media storm erupted over Instagram’s proposed new terms of service, the Facebook-owned company — as promised — has come up with revisions, in an effort to “communicate our intentions clearly.” Rather than say the company’s plans themselves led to the controversy, co-founder Kevin Systrom has painted it all as […]
Those of you looking forward to Facebook rolling out the mobile ad network it’s been testing can just keep looking forward for now. Though the test is wrapping up at the end of the year, the social media firm has no plans to expand it anytime soon, as first reported by AllThingsD and confirmed by […]
Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase from Q2 of this year. IAB execs […]
If you go by my Facebook and Twitter feeds, you’d think Instagram is finished — users are packing their bags (downloading their photos using services like Instaport) and migrating to other services like Snapchat or even the venerable Flickr. This because the Facebook-owned photo-sharing service announced changes in its terms of service due to take […]
Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year — which makes sense given a second study by ReturnPath found mobile open share […]
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed click” functionality for its in-app […]
Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with accusations of invalid activity coming down from on high with little explanation or understanding. In acknowledgment of this history, Google says it is undertaking to be more proactive and positive in its dealings with publisher partners regarding click […]
Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook advertising. The company’s Global Marketing Solutions VP Carolyn Everson is trying to dispel that doubt, reportedly sharing at a conference this week that Samsung — though “sophisticated” targeting and other techniques — brought in $129 million in sales […]
Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google Play store. This week, the company followed up with a similar feature for iOS, which allows tracking of iOS downloads in the Apple app store when they are generated by an ad served in a […]
Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion in revenues, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers, which jointly release revenue figures for the industry every quarter. The industry as a whole grew to an all-time high […]