Make sense of your marketing with the 101 Guide to Marketing Attribution
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, ecommerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at https://digitalmarketingdepot.com.
5 key elements of successful ABM strategies
This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.
Level up your marketing with in-game advertising
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
Uncover the latest global consumer attitudes and trends
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
Sponsored White Papers & Webinars
The Big Game brand lift results are in!
Learn which ads scored big in 2023's Big Game.
Making it into the inbox doesn’t have to be a guessing game
Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
Compare 10 top email marketing platforms
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Is it time to upgrade your email marketing platform?
Sponsored White Papers & Webinars
It’s time to reconsider how you measure and interpret your email campaign performance
If open rates aren’t the metric they once were, what is?
The 2023 Digital Marketing Salary Guide is here!
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success.
Learn about the benefits of using a CDP and compare top vendors
Looking for a CDP? Download our buyer's guide today and learn everything you need to know.
Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Ten tips for acquisition email success
How well do your email campaigns stack up when it comes to attracting new customers?
State of Email Marketing 2021 Benchmark Report
Learn what separates high-performing email marketers from the rest of the pack.
2021 U.S. digital marketing salary and job trends guide
How much should you earn — or pay? What does it take to get hired — or attract top candidates?
5 privacy regulations marketers need to know for 2021
Join us for this live webinar and learn how to build an effective marketing program that is compliant with the world’s privacy laws.
The state of retail media in 2020
Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and thrive in 2020.
Customer journey orchestration
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Why does structured data matter for SEO?
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. […]
Paid Search Tactics That Drive Quality Inbound Calls
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to $162 billion. Isn’t it time to re-imagine […]
Is it time to graduate to Google Analytics 360?
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms. It might be time to upgrade to Google Analytics 360. This eBook from InfoTrust will provide you with everything you need to know when considering […]
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign […]
2018 paid search benchmark report from Adthena — How do you compare?
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena […]
7 personalization strategies to convert more callers to customers
Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US businesses from mobile search, social […]
Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth. Download this e-book from Tune to discover: […]
Unifying your search and social ad strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social […]