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Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Don't miss the opportunity to create year-end presentations for the executive team and demonstrate your team's accomplishments.
Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves.
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
A collection of all the tools and resources we've mentioned in our GA4 series, plus a few extra. We'll be adding to it in the future.
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property.
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly.
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted.