Diversity and inclusion in marketing
MarTech is your source for diversity and inclusion content for marketers. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Diversity and inclusion in marketing
How marketing leaders can make diversity work within their teams
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
International Women’s Day 2023 and the martech community
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
Marketing artificial intelligence (AI)
How bias in AI can damage marketing data and what you can do about it
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Diversity and inclusion in marketing
Marketing industry diversity improving, but still lags for senior positions
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
How marketing campaigns can go wrong
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
Diversity and inclusion in marketing
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.
B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses.
What are diversity, equity and inclusion, and why do marketers need them?
Diversity drives success, but only if it's in both your content and your organization.
20 ways to make your marketing team more productive
Here are some hacks and ways to build a culture that rewards productivity.
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Good morning: The more diverse your team, the more successful it is
How do you find the people who aren't at your table?
Diversity and inclusion in marketing
By the numbers: Diversity and inclusion are good business
Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Research finds lower investment in ads featuring women
On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Multicultural curation is the future in marketing and advertising
Brandon Rochon on why moving culture is more fullfilling than just selling product.
Good morning: A simple message
"Inclusion management is really about a rising tide that lifts all boats."
New solutions support workplace diversity and inclusion
Knockri is boosting racial and gender diversity in recruitment. KeepWOL is gamifying DEI training.
Mediavine boosts programmatic ad spend on minority-owned inventory
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.
Good morning: Winning with empathy
A long list of digital marketing trends for 2022 is missing something important.
When it comes to women, marketing is behind the times
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
Don’t stop thinking about diversity
In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.
Diversity and inclusion in marketing
Be part of the change: Tuesday’s Daily Brief
Mediavine is running a PSA on diversity across unsold ad inventory on its network of publishers.
Pride: It’s not just for June
Brands need to engage year round with LGBTQ audiences if they're to win over the younger generation
How to celebrate reopening with your creative: Tuesday’s daily brief
Plus, what Yelp is doing for Pride month.
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
Diversity in talent, Google antitrust allegations: Tuesday’s daily brief
Plus, the rise of headless and hybrid CMSs
The business imperative behind inclusion and diversity
How to manage, enrich and diversity your talent portfolio
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
Why diversity in marketing is a job for all of us: Monday’s daily brief
Plus, digital journeys aren’t just digital
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers.
From comedy to diversity
Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual story.
Diversity and inclusion in marketing
Replay: Addressing diversity recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.