Project and workflow management
MarTech is your source for project and workflow management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Email creation platform Stensul expands its offering to landing pages
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Project and workflow management
How to improve efficiency by combining two kinds of collaboration
Effective work management comes from the right mix of active and passive collaboration methods.
How new remote work apps and virtual meetings are transforming employee experience
Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.
Adobe’s Figma acquisition doubles down on collaboration
Adobe is acknowledging the collaboration-led nature of today's work environment with acquisitions like Figma and Workfront.
At Dreamforce, a new data platform and enhancements to Slack
Salesforce announces a hyperscale, real-time data platform as well as innovations around Slack.
Project and workflow management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
4 strategies to help marketing teams improve workflow and collaboration
Remote work challenges become assets when workflow is transformed digitally.
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
Ruthless prioritization: The key to marketing momentum
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car.
A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Slack slacks off for much of Twosday
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Creatio launches major update to its no code platform
Creatio 8.0 Atlas aims at increasing the freedom of non-developers to build enterprise workflows and applications.
Do marketers need their own agile framework?
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
What is marketing operations and who are MOps professionals?
Learn what marketing operations is and why it's important.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
How leaders should act on an agile marketing team
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
How the pandemic affected marketing technology replacements
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
What is marketing work management and how do these platforms support agile marketing?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Using psychology and better data practices to get customers closer to purchase
Optimizing campaigns with psychological insights saves time and makes you more competitive.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Cleaning up the confusion in marketing ops job postings
The marketing ops space needs clearer distinctions and a consistent vocabulary.