4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one martech platform to another.
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
3 recession-defeating marketing strategies
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
Marketing artificial intelligence (AI)
Three things ChatGPT needs which only you can provide
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year.
4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
What marketers need to know to prepare for 2023
Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.
5 tactics to get the 2023 email marketing funding you deserve
Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.
How to make the time to solve marketing problems
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list.
10 questions to ask when auditing your email program
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more.
5 things I hate about email – and how to fix them
Warning: This rant might spark your own feelings of frustration or a movement for change.
Why we care about email marketing: A marketer’s guide
Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny.
New job? Here are the skills you need to succeed today
How to prepare for and successfully execute a new leadership role.
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with you.
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value first
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment.
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong.
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now.
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
Rethinking progressive profiling to find out what’s happening with your customers now
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis.
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen.
A new KPI for marketers: Humanity
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness.
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing.
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint.
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it's time to change that.