Server-side measurement: What is it really good for?
While it is not a one-size-fits-all solution to the demise of browser cookies, server-side measurement is still worth considering.
Can has more than a decade of experience working across Analytics & MarTech across agency and advertiser-side. At 55, Can led the solution design and implementation of various global analytics projects - including bespoke data collection projects and integration of analytics and marketing solutions.