Account-based marketing (ABM)
MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to help you work smarter and make better decisions, and our account-based marketing buyer’s guide.
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Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG.
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.