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MarTech salary and career
MarTech is your source for MarTech salary and career content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Salary and Career: Jennifer Luby on facing challenges
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
MarTech Salary and Career: Greg Morales on the joy of always learning
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Frequent promotions and salary increases contribute to thriving martech careers
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Marketing technologists are well-rewarded
The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
MarTech Salary and Career Survey shows a profession coming into its own
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
The 2023 Digital Marketing Salary Guide is here!
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success.
Why you don’t need a CMO… yet
Your startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first.
Diversity and inclusion in marketing
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
"It's essential to have an understanding of what data you want and why."
MarTech Salary and Career: Julia Monahan gets the data to support the hunch
"I love marketing because I really feel it’s the pulse of the customer experience."
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
MarTech Salary and Career: Anson Li is moving fast
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
Good morning: Is the freelance life for you?
Part of the "Great Resignation" trend among marketers is simply choosing to freelance rather than look for in-house opportunities.
Help us understand how marketing salaries and roles have changed: Take our survey
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Where are you getting your work done? Wednesday’s Daily Brief
Plus how to build your marketing team.
2021 U.S. digital marketing salary and job trends guide
How much should you earn — or pay? What does it take to get hired — or attract top candidates?
Women of Martech organization aims to lift the voices of women in our community
Kathy Bryan, president of Women of Martech, shares her goals for the newly launched professional trade organization.
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our industry.
Marketing salary survey 2019: Compensation trends in the U.S.
Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry.
Marketing salary survey 2019: A global snapshot
Our global salary trends serve as a benchmark to inform the marketing ecosystem on an international scale.
Gender gap persists in marketing technology roles, salary survey finds
Women in marketing operation and marketing technology positions also less likely to have received promotions.
Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man and his company said "bring it on" and thrived.
Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.
MarTech Today: SRAX’s user data platform, PageFair on IAB consent framework & the martech survey salary
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SRAX readies its BIG platform so users can make money from their data Mar 14, 2018 by Barry Levine The new service offers data management, transparency and sales and attempts to […]
The 2018 martech salary survey is now available
Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.
Take the 2018 Marketing Technology & Operations Salary Survey
We'll share the results of this anonymous survey later this month.
Vintage Italia’s CMO credits his father with being the most influential person in his career
Get to know Vintage Italia's CMO, Adam Cohen.
How a degree in theology led to a career in marketing for Slack’s top marketer
Get to Know Slack's Head of Global Marketing, Kelly Watkins.
The marketing career advice that no one gave me
According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you're not moving up, you're moving back.
CMOs, invigorate your brand and your career
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
Is your marketing career progressing as it should be?
The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory -- from first entering the industry to becoming a team leader.