Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
How clean, organized and actionable is your data?
Getting the most from your CDP depends on data hygiene.
Native video tops social media in brand awareness study
Participants gave native video ads a 59% favorable rating, compared to 50% for social.
Old Navy to drop NFTs in July 4th promo update
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
PepsiCo’s strategies for marketing via online games and esports
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Yahoo and DIRECTV open up addressable TV and streaming inventory
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Attentive launches Concierge SMS product
The conversational platform generates dialogue-driven SMS to guide the customer journey.
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
IAB Tech Lab prepares digital media industry for ‘watershed moment’
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
How B2B marketers can leverage the metaverse
Why should consumer brands have all the virtual fun?
Samsung expands metaverse presence with Discord
Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.
TransUnion enters identity partnership with Epsilon
The collaboration makes Epsilon info available in TruAudience Data Marketplace.
How political campaigns are using contextual insights to reach more voters
Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.
Contentstack debuts no-code Automation Hub
The hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
Instacart launches shoppable ads
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year.
Hootsuite joins TikTok’s Marketing Partner Program
Brands will be able to execute, optimize TikTok content at scale.
4 strategies to help marketing teams improve workflow and collaboration
Remote work challenges become assets when workflow is transformed digitally.
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
6 strategies for using a DAM to manage modular content
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Metaverse marketers favor virtual reality over NFTs
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Identity and attribution can give your first-party data strategy a boost
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
How digital-first customers respond to trust-based marketing engagement
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
Implementing a CDP? Have use cases ready for a smooth transition
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
Good morning: Change is constant
And that's why the MarTech Replacement Survey is so important.
Using analytics to optimize marketing spend and drive sales
CarMax maps out their growing omnichannel marketing analytics strategy.
Good morning: Trust the experience
Gen Z audiences will trust an easier social commerce experience.
How B2B marketers can activate first-party data in their CDP
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Roku expands measurement program to boost streaming advertiser experience
Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Good morning: The impact of marketing experiences
Consumers are looking for you to put your best marketing experience forward.
How to empower your agile marketing team
Team members need to be given ownership and simple directions instead of being told how to do everything.
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
Good morning: Adapting to new customer paradigms
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.
Why a Netflix ad-supported tier would be exciting for advertisers
Financial woes for the streaming giant could have a silver lining for advertisers.
Good morning: Customer experience takes the cake
Delivering what the customer is looking for can be a recipe for success.
Infosys acquires oddity to boost metaverse and digital experience capabilities
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Getting the right people to support your CDP implementation
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP.