Good morning: What and who you know
Do your customers feel like you know them?
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Gen Z metaverse users are more trusting and willing to spend
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences.
Neustar brings identity resolution to digital out-of-home with Captivate partnership
New campaign planning capabilities for advertisers on 23,000 U.S. Captivate displays.
Roku announces clean room for streaming campaigns
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Good morning: Searching for the metaverse
Web searchers connect metaverse with videogame investments.
Tech companies flock to out-of-home during comeback year
Apple is second only to McDonald's in top OOH advertisers from 2021.
IAB Tech Lab announces ads.txt updates
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies.
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations.
How the gaming universe is preparing marketers for the metaverse
The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.
Validity’s takeover of MailCharts gives users more competitive data
These insights can make marketers more confident in their own campaigns.
Ogury acquires Motionly to power dynamic creative optimization campaigns
CEO Thomas Pasquet explains why animated ads should be personalized using DCO.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.
MobileFuse launches improved targeting for CTV and cross-channel campaigns
Fusion Video product meets demands for integrated CTV campaigns.
ActiveCampaign extends Slack integration
Sales, marketing and customer support teams connect through ActiveCampaign app for Slack.
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car.
Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023.
Good morning: Big moves for businesses big and small
Moving locations is another opportunity to reconnect with old customers.
Walmart’s omnichannel roadmap for Walmart Connect
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart.
IAB Tech Lab ad format updates include digital video and CTV
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape.
Edison Interactive launches DOOH self-serve platform
Through a partnership with DanAds, the new platform makes ads affordable for SMBs.
How Hollywood and streaming series are revolutionizing virtual events
Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood.
Good morning: Demand for transformation
The latest from The MarTech Conference.
Metaverse jobs surge as businesses scramble to grow VR presence
A new study shows the exponential growth in metaverse positions.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Informatica launches retail-specific Intelligent Data Management Cloud
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.
Good morning: Let’s get creative
The line between creative and operations is starting to blur.
Intercom introduces new customer service and insights products
New Intercom Surveys and Switch aim at expanding the omnichannel service experience.
Facebook and Instagram get streamlined 3D ads
New integration with VNTANA allows marketers to upload 3D content and have it standardized for mass social consumption on Meta’s platforms.
Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Good morning: The unpredictability at the heart of marketing
Marketers never know for sure how a story is going to end. That's why so many are open to experimenting with the metaverse.
The Trade Desk launches certified service partner program for SMBs
Goodway Group is first to join as partner.
Shopify rolls out Linkpop for social commerce and other updates for marketers
With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Why we care about metaverse activations
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.
Good morning: Short-term and long-term goals
There are different ways to drive value from happy customers.
Validity for Good uses email verification methods to deliver critical messages
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
The Trade Desk announces Adobe CDP integration
The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV.
Impact.com acquires Pressboard
A leading partnership platform positions itself to serve publishers with analytics and reporting for branded content.
Good morning: B2B is adopting D2C habits
The B2B business customer has adopted many of the buying habits of D2C ecommerce consumers.