Uncertain times: Monday’s Daily Brief
Data helps, but the future remains in many ways unpredictable.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
Yahoo partners with Shopify in ad deal
SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Big screen personalization and CX: Thursday’s daily brief
Plus, Roku campaigns for Shopify merchants.
How Cinemark personalized the digital customer experience
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
Roku announces Shopify app
Door opens for SMBs to execute TV ads ahead of holidays.
Brand blockchain marketing strategies for NFTs are expanding
Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes.
B2B automation and predictability: Tuesday’s daily brief
Plus, optimizing digital assets.
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
MarTech keynote: Data is not always perfect
Individual market targeting or audience modeling? To CDP or not to CDP? Different marketing perspectives on the data challenge.
TransUnion to acquire ID resolution company Neustar
The agreement adds more identity resolution to the TruAudience suite and other consumer data services.
Salesforce Service Cloud updated with AI-powered workflows
Recent acquisitions of Slack and Servicetrace appear to be paying off.
How to build seamless experiences for ‘digital everywhere’ customers
The most successful brands keep the customer at the center when expanding their digital presence.
DXP Acquia to acquire DAM and PIM provider Widen
The digital experience company boosts its open source platform with digital asset management (DAM).
How Leilo is using technology to create a new category
Becoming the Official Relaxation Partner for MLS’s NYC FC is just one stop on their data-driven roadmap.
Marketing transformation is accelerating: Wednesday’s Daily Brief
Plus Google to drop expanded text ads for responsive search ads.
Bizzabo partners with Brightcove
Integration meets needs for hybrid and virtual meetings.
Zendesk acquires Cleverly.ai
Customer service conversations are on the rise, and AI helps to scale the ability to respond.
Defining your brand: Marketoon of the Week
Finding keys to a brand that everybody can agree on.
Building trust with your customers: Monday’s Daily Brief
Plus search experience upates from Yext.
Yext updates site search algorithm, adds experience options
Low-code ETL tool makes data unification on sites easier and more comprehensive.
How Gibson is turning up the volume on hybrid customer experience
Nashville hub shows how technology and design can grow customer engagement.
Talkwalker acquires Reviewbox as UGC importance grows
The deal combines two key areas for customer insights: social media and reviews.
TransUnion launches TruAudience
A new suite of identity solutions provides insights for streaming media advertisers.
Transparency goes a long way: Wednesday’s Daily Brief
Plus FitBit's work management evolution and news from TikTok and Shopify.
TikTok and Shopify introduce TikTok Shopping
The new service marks another leap forward for social commerce.
Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
Facebook’s widely viewed content: Monday’s Daily Brief
Plus a global survey of customer engagement.
Getting the most out of AR and VR experiences
Some ways to approach an extended retail strategy outside a single social platform.