Why B2B brands must focus on orchestrating meaningful customer engagement
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
Carlos Hidalgo is an entrepreneur, growth strategist, and executive advisor. Over the course of his 28-year career, Carlos has worked with B2B organizations of all sizes in delivering Revenue Marketing and growth strategies, leading change management initiatives, developing human-centered corporate cultures, and coaching executives on how to maximize their organization's growth. Carlos is widely recognized for his expertise in the B2B marketing space for his experience across numerous disciplines and for coaching executives in the areas of leadership and managing change. Carlos is the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority and also The UnAmerican Dream, which was released in 2019. Additionally, Carlos is an international keynote speaker and TEDx speaker. Carlos has won numerous awards and has been named to some of the most prestigious leadership lists in the industry including the SLMA Sales Lead Management and the most Influential in B2B Marketing by Onalytica.