How enterprises are pursuing martech and adtech integration today
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Jarrod Gingras is Managing Director and Analyst at Real Story Group, a customer-focused technology analyst firm. Jarrod specializes in DAM and Content Technologies, as well as helping large enterprises make good decisions around martech of all kinds.
The rise of omnichannel content platforms
Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.
Real Story on MarTech: Beware of vendor bullying
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
Digital asset management (DAM)
Real Story on MarTech: Getting to DAM 3.0
There are three stages of maturity in the digital asset management space.
The Real Story on MarTech: The case for Digital Asset Management
How do you know if your organization needs Digital Asset Management? Here's a checklist.
The Real Story on MarTech: Ask the Right Reference Questions
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions.
The Real Story on MarTech: 10 steps to making better vendor selection choices
Selecting better technology really means selecting better-fitting technology. Here's how to do just that.
The Real Story on MarTech: Never skip a bake-off when selecting a new platform
Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.
The Real Story on MarTech: Apply design thinking to select the right vendor
Put design thinking at the center of your marktech evaluation and acquisition strategy.