Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Webinar: The secret to a customer-centric approach with faster ROI
Stop working for data and learn how to make data work for you.
Webinar: Your customer insights can help you thrive in economic uncertainty
Consumer and market intelligence can help you stay afloat.
Walmart launches Roblox metaverse experiences
Walmart Land and Walmart’s Universe of Play target core Roblox users ages 17 to 24.
What’s hot in the metaverse for consumers
Music and travel lead the way for why users are attracted to metaverse virtual experiences.
Adobe’s Figma acquisition doubles down on collaboration
Adobe is acknowledging the collaboration-led nature of today's work environment with acquisitions like Figma and Workfront.
Samsung bridges metaverse and real life experiences for Climate Week NYC
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
3 ways Panasonic embraces a customer-centric approach using technology
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences.
Webinar: If the customer is always right, your tech should be too
Discover the emerging solutions and channels that cultivate stronger customer experiences.
CTV added to Kroger’s retail media business
Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV.
3 things customers expect from marketers to prove that they’re human
Put the human touch back into AI-powered marketing automation by affirming these values.
HubSpot’s August releases: A manager’s guide
Learn the latest improvements to CRM records, dashboard and CMS collaboration, reporting comparisons and workflow actions.
How Allied Beverage is transforming customer experience
The NJ-based liquor distributor is implementing a data, ecommerce and service overhaul.
What is personalized marketing and how is it used today?
A marketers' guide to personalization and how these tactics can transform campaigns.
Redefine success: Getting started with Google Analytics 4
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.
How to humanize the digital experience with first-party data
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Proliferating privacy laws, changes in data gathering worry marketers: IAB report
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
How to use AI to discover the causes behind customer actions
AI-powered causal analytics provides an alternative to A/B testing.
When politics ignores marketing: A cautionary tale
The fundraising broke records, but no one was minding the ROI.
Samsung launches weeklong metaverse and NFT activation
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
Customer journey orchestration
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
Customer journey orchestration
The crisis for disconnected B2B marketers
At HubSpot's Inbound 2022, the buzz is around creating communities and the company's new Customer Journey Analytics offering.
ActionIQ and Slalom bring consulting to customer experience with new partnership
Slalom will offer specialized services geared to ActionIQ CX Hub customers.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
Top 3 marketing use cases for the B2B metaverse
Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.
Updates finalized for IAB intrinsic in-game ad measurement guidelines
The updated guidelines aim at making in-game ad measurement on par with other digital media.
New Taboola feature fights fake news on social media
The update helps publishers and manufacturers guide readers to reliable news sources.
2 important ways to build customer trust and brand equity with data
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe.
Customer journey orchestration buyer’s guide
Using customer journey orchestration to engage existing customers during the pandemic
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
How marketers can use cognitive biases to influence customer decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
IHeartMedia launches metaverse hub iHeartLand in Fortnite
The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth.
HubSpot’s July releases: A manager’s guide
Changes to campaign budget reporting, conversation monitoring and email collaboration.
What new ad-supported streaming TV announcements mean for digital marketers
Most viewers don't mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+.
How location data helps marketers acquire new customers and expand campaigns
Marketers can use location data to find new customer insights and improve ROI.
PGA TOUR transforms fan experience, analytics and customer feedback
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM.
How marketers are preparing for the future of in-game ads
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
How CDPs transform donor experience for a nonprofit organization
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
Attentive launches text-to-buy solution with Shopify’s Shop Pay
Marketers can expand commerce through SMS campaigns and improve text experiences.
Invoca announces new integration with Five9
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.