Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Only 38% of marketers very confident in their customer data and analytics systems
89% say customer data isn't readily accessible to them.
How Cherry Bombe uses email to make customers smile
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Customer Stories: Getting started with the Agile Marketing Navigator
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Managing the unpredictable: The inventory conundrum
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console.
No matter the time of year, there’s a holiday you should be planning a campaign for
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.
Customer journey orchestration buyer’s guide
Questions to ask vendors before buying a customer journey orchestration solution
Important steps to take and questions to ask when narrowing the CJO field.
Marketing performance management buyer's guide
What is marketing performance management and how can it help you?
MPM's help marketers allocate future spend and bring it in line with business goals.
TikTok is setting the ground rules for social media
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Customer journey orchestration buyer’s guide
How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Research: Latest digital marketing trends to better connect with customers
Discover the new ways marketers are delivering exceptional experiences.
Gap partners with DOGAMI to release pet-themed NFTs
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
51% of consumers would leave a brand if digital experience isn’t as good as in-person
PwC survey finds younger consumers are more likely to switch brands.
Federal data privacy bill could make life easier for marketers
It would override state privacy laws and set tough standards for gathering and using personal data.
Customer journey orchestration
What is customer journey orchestration and how does it work?
Here are the goals and core capabilities of customer journey orchestration solutions.
3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
Unbabel provides AI translations for Zendesk
Will let consumers exchange messages with company representatives, even if they speak different languages.
Sitecore transitions core solution to a modern cloud architecture
With the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.
Open the gate and let your content roam free
Only 3% of visitors will fill out a form to get content.
Why UX is critical to digital marketing
UX design strategist Jared Spool explains that experience can't be divorced from product and service.
What are diversity, equity and inclusion, and why do marketers need them?
Diversity drives success, but only if it's in both your content and your organization.
Prime Day contributed to significant ecommerce growth this year
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
Netflix partners with Microsoft to launch ad-supported subscription tier
And Trade Desk is developing an adtech platform for Disney+.
Tough-to-reach console gamers watch more TV on streaming than linear
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.
Online inflation slows for third consecutive month
As "real world" inflation hits a four decade peak, prices online continue to drop.
Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
First impression, ease of use are most important to customer satisfaction.
Customer Service and Success: What they are and why marketers should care
Learn the importance of customer service and customer success to overall business performance.
Amazon Prime Day returns while retail and ecommerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Customer experience for the modern marketer
Get an actionable understanding of customer experience as well as how it differs from digital experience.
HubSpot’s June releases: The manager’s guide
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Is your digital strategy optimized for Gen Z young adults?
They're more diverse and they expect a lot more from brands.
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
8 major email marketing mistakes and how to avoid them
Personalization isn't the goal, it's a tactic to achieve the goal.
Native video tops social media in brand awareness study
Participants gave native video ads a 59% favorable rating, compared to 50% for social.