Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Buying group marketing: The next evolution of ABM
Account-based marketing must adopt buying group strategies to secure B2B buy-in.
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
What does the metaverse mean to consumers and marketers?
And where can marketers implement a Metaverse strategy?
Roku introduces Advertising Watermark
Roku’s Advertising Watermark is a free technology helping advertisers and publishers validate the authenticity of CTV ads.
Jambo account-based marketing platform joins ON24 Partner Network
Jambo’s integration of omnichannel ABM capabilities is a first events platform.
Good morning: Media is changing
Plus a list of the top performing Valentine's Day video ads
Spotify acquires Podsights and Chartable
More precision and proof for brands will lead to better revenue on this growing audio channel.
How to use QR codes to leverage CTV and cross-channel campaigns
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices.
Who thinks you’re customer-driven, you or your customers?
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
A/B testing is dead, long live A/B testing!
In this webinar, learn what is making A/B testing obsolete.
Android to follow the iPhone in restricting cross-app tracking
Google introduces a Privacy Sandbox for Android with the aim of promoting privacy around advertising.
iHeartMedia partners with Sounder to provide intelligence for creators, audiences and brands
Sounder’s Audio Data Cloud aims to support discovery for iHeartMedia creators and listeners while improving targeting for brands.
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
Good morning: The evolution of digital experience
Plus registration for the upcoming MarTech conference is now open. And it's free.
Optimizely partners with Google Cloud
The multi-year partnership will open up collaboration on improving digital experience.
Reinventing the digital experience platform
As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
Qualtrics partners with Wyng to bring zero-party data to customer microexperiences
A connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.
Good morning: What’s best for the consumer?
Despite all the talk of customer-centricity, the privacy debate has been about advertising and technology rather than the consumer's best interests.
VHT’s Mindful app joins Genesys AppFoundry marketplace
Service reps gain control over channel and timing to accommodate customer needs.
YouTube to double down on Shorts in 2022
YouTube's roadmap for this year includes enhancements to Shorts and more robust shopping experience features.
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers.
How marketers can prioritize digital experiences
With accelerating digital transformations, marketers need solutions to improve customer experiences.
Data shows marketers investing more in video in 2022
Over half of marketers are upping their video budget by 5% or more, Wistia found, meeting growing video consumption demands.
Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV.
Good morning: Marketers are looking for relatable figures
Student athletes are just one example of figures audiences find relatabe and we've been covering that this week.
Integrate announces the recipients of its College Game Changers awards
The precision marketing platform is sponsoring volleyball player Meiko Pearson and four other young athletes.
How Denny’s connects with customers through social media, sports marketing and updated digital experiences
The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.
InMoment brings new AI capabilities to understanding the customer and employee experiences
Natural language processing and sentiment analysis will help to understand both customer and employee experiences.
Good morning: Let’s talk about retail
Retail customers have been empowered by digitization and they're loyalty is up for grabs.
Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers
OneView becomes the first ad buying platform to provide Nielsen guarantees on ad impressions.
Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Let consumers tell you how they want to be contacted
Preference centers can be a great tool for building engagement and trust between brands and their customers.
Good morning: The future of CTV
Social media apps are penetrating the CTV eco-system. Are we seeing the emergence of something completely new?
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
CMOs, put these 4 trends at the top of your agenda for success this year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
How to enable greater personalization in a world of impersonal experiences
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.