Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Soapbox: Enjoy the attention glut while it lasts
Working from home has been a boon to the attention economy, but understand that it will not last.
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
How personalization helps marketers humanize their brand and break though the noise
Aprimo CMO says marketers are currently struggling with what he calls "digital sameness" -- where everyone is doing the same thing online.
Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
This year,the company says it has removed "tens of millions" of COVID-19 related ads.
Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
Anchor launches a video conference-to-podcast conversion tool
The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content.
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources.
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
How USPS, Sargento, Poly and more organize their martech stacks
The submission deadline for the 2020 Stackie Awards has been extended to September 18.
2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors.
Decentralize now! Marketers are embracing change at a time when it is needed most
Scott Brinker kicked off Discover MarTech highlighting the need to for MOPs teams to implement decentralization practices to adapt to challenges brought on by the pandemic.
Discover MarTech takes a deep dive into digital transformation
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists -- whether you're a martech maestro, modeler or maker.
MarTech Minute: Google brings Meet to Gmail, Lucid raises $52 million
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Zeotap launches new CIP, Revcontent adds zip code targeting features
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s ecommerce apps for SMBs
A quick round up of the latest marketing technology news and announcements.
Location data providers showcase real-world analytics tools during COVID-19
Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking.
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and announcements.
Content and coronavirus: How you can differentiate from the masses
How to think about content, SEO and your customers during the crisis -- and prepare for the future.
What should you expect from a B2B marketing automation platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor marketplace.
Facebook’s former security chief to help Zoom secure platform
Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial slurs.
MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: AppGyver’s no-code solution, online training from The Trade Desk
A quick round up of the latest marketing technology news and announcements.
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's interests.
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending plans.
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending money.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming weeks.
4 marketing lessons from retailers who are mastering the customer experience
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience.
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and announcements.
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.
Remote work and fallback plans: Why flexibility is key to working from home
Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business continuity.
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing.
MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding
A quick round up of the latest marketing technology news and announcements.
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
Martech brands offer breaks, new tech for businesses to manage coronavirus impact
The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an ecommerce solution for retailers.
Don’t misinterpret the data: Evidence-based advertising needs experience-based context
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.
Most site content (69%) not seen by customers and prospects, study finds
Other benchmarks include mobile visits, conversions by device, paid vs. organic traffic and visits before conversion.
Building top-funnel content to influence bottom-funnel pages (with real example)
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.
How will ads in iOS push notifications change mobile marketing?
It represents a big opportunity for some publishers but proceed with caution.