Customer experience
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.
Mobile marketing: How to fulfill the app retention mandate
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged.
YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
Creators will soon have access to impressions, click-through rates and unique viewer metrics to measure how their videos are performing.
Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Facebook usage has remained mostly unchanged during the last two years, but Instagram's numbers are up, according to Pew Research's latest survey.
BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
The company may be trying to force Facebook to negotiate a licensing deal.
Pixability offers a new self-service video ad platform
The company says this is the first to enable integrated campaigns across Facebook, Instagram and YouTube.
Expect only the best at MarTech next month
MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences: How does a major brand like T-Mobile synchronize digital and physical marketing? How […]
Analog can scale too: What tech developments bring to local (non-ad tech) marketing
When you think local marketing, your mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more traditional methods of outreach.
LiveRamp’s IdentityLink expands to a new frontier: Television
Through its service for matching people's data sets, LiveRamp wants to help advertisers conquer television's many platform variations.
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Adobe report: Smartphone traffic is growing but visits are shorter.
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators.
Europe to tech giants: Remove ‘illegal content’ within one hour
Voluntary recommendations directed at terrorist propaganda, hate speech, child sexual abuse and copyright infringement.
Adobe Target gets some new tools for mobile marketing
A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.
Placed introduces ‘Placed Insights’ to educate the market about location data
Free tool allows users to compare foot traffic and drill into audience data.
Majority of mobile marketers plan to increase video spend in 2018
But despite enthusiasm, fears about fraud and transparency are on the rise, a report released by YouAppi finds.
AI & machine learning top list of new technology investments for mobile marketers, YouAppi survey finds
Eight-five percent of the marketers surveyed also indicated that they will increase their video investments across every channel.
Report: Amazon grabs Ring for more than $1B
Company makes smart home security cameras and other devices, adding to Amazon's growing hardware portfolio.
Ogury launches Active Insights, a competitor intelligence solution for app marketers
The mobile data company says it has created the "first complete app ecosystem intelligence solution."
Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal
Appeals court affirms that the FTC has the authority to police "unfair and deceptive" practices by ISPs and carriers.
YouTube rolls out new chat replay, automatic captions & more for live streaming videos
YouTube's live streaming is available to channels with 1,000 or more subscribers.
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.
Get back to basics: New Forrester report lays out priorities for mobile marketers
Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.
Report: Facebook leads other platforms for app-install ROI in performance index
However, Google is gaining and Twitter has the best long-term retention.
YouTube removes analytics from its demographic data reports for creators
According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.
Net Neutrality repeal set for April 23 unless litigation or state action stops it
There are efforts in Congress, the states and the courts to stop the repeal.
Retailers with shopping apps now see majority of ecommerce sales from mobile
E-commerce is now a truly cross-device experience.
Measuring real-world foot traffic results from 3 quick-service restaurant campaigns
Do social media stunts and digital ad campaigns drive real traffic to fast food locations? Contributor Brian Handly describes three campaigns and their results.
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
In the absence of significant progress, marketers indicate that ad dollars may -- at least temporarily -- migrate back to TV.
Outbrain launches Sphere, a platform for content recommendations between premium publishers
Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement.
Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan […]
In (partial) defense of Apple’s HomePod
HomePod sound quality beats Google Home and Echo devices, and Siri performed better than expected.
Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram
Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories.
Instapage launches first landing page platform with AMP
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.
PacketZoom to bundle Amazon CloudFront with its mobile app acceleration tools
The mobile solutions company says it is the only complete, end-to-end mobile CDN in the industry.
Oath’s Tim Armstrong casts doubt over Go90’s future
"The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on Tuesday.
Kardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s January ad leaderboard
Kim, Kourtney, Khloe, Kylie and Kendall's game of 'I never' generated more than 15 million video views for the brand.
Facebook will create a section for ‘hard news video’ within Watch
Facebook’s Instant Articles paywall will finally roll out to its iOS apps on March 1, says company’s head of news partnerships Campbell Brown.
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Frustration over brand safety and transparency is still boiling over.
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name.