Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Web browsing coming to VR headsets, AR coming to the web via Chrome
This is all part of Google's larger mission to make the web more compelling and immersive.
Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.
Facebook will live-stream 20 MLB games starting Friday
Twitter won't be the only social network broadcasting a Major League Baseball game tomorrow night.
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the news.
Google Actions are now available to smartphone app developers
The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant.
Google adds more ads to Play Store, and other app ads news from I/O
The company says its ads have driven five billion app installs.
FAQ: Everything Facebook has admitted about its measurement errors
We've made a list because Facebook has had to check its math more than twice.
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.
The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you'll need.
VoiceLabs launches audio ads for Alexa skills
Company is seeing a lot of advertiser demand from CPG companies, says CEO.
What will Echo Show’s screen mean for the digital assistant device market?
The screen has the potential to change the market's direction.
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were down.
The power of location audiences: A buyer’s guide & scorecard
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
Mayur Gupta: Marketing needs ‘someone to orchestrate the symphony’ (MarTech Conference)
At MarTech Conference 2017, Spotify executive urges marketers to better manage the collision of art and science.
MarTech Conference: The 2017 Stackies and Hackies winners
This year, six companies won Stackies, and four nabbed the new Hackies awards.
Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference.
Empyr debuts ultimate performance marketing model: ‘cost per revenue’
Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers.
YouTube quietly pauses search ads to implement brand safety measures
The video ad format could be offline through the end of Q2 2017.
YouTube unveils its new lineup of original programming
With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content.
Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
Dynamic video will convert the last digital skeptics
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It's time to learn to love data-driven creative.
The keys to activating content across multiple channels
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.
10 common mistakes companies make with mobile
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.
mParticle launches a second-party data marketplace
A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data.
The robots who will warm your heart — and drive your branding
Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other tech.
YouTube invites users to give feedback on its upcoming redesign
The new look and feel will be based on Material Design principles of simplicity, consistency and beauty.
User-generated content: What your brand can learn from Spotify
Columnist Jason Warnock explains how you can take a page from Spotify's powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.
About.com changes name to Dotdash to complete year-long rebrand
Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.
Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event
Twitter picks up live programming from media companies including Bloomberg, BuzzFeed, Live Nation and Vox Media.
Why your explainer video matters to your B2B customers
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.
Someone reposted your Page’s Facebook video? You can now take some of their ad $
Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender's ad revenue.
How to secure buy-in for your content marketing program expansion
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.
SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small businesses.
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.
iSpot launches TV conversion analytics to tie TV ads to digital actions
The solution shows how TV ad views drive digital outcomes in granular detail.
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.
The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer's needs.
IAB: Mobile is now more than half of all digital ad revenues
Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.
iSpot challenges Nielsen with real-time TV conversion analytics
The solution ties TV ad views to digital performance outcomes in granular detail.
Google reignites TV ad efforts with access to local & national spots via DoubleClick
Advertisers can buy addressable & linear TV spots programmatically via DBM.