These ‘Climate Risk’ websites, which make up 10% of the domains in the five countries studied by the report — the U.S., U.K., France, Germany and Australia, contribute 33,500 metric tons (mt) of carbon dioxide equivalent (CO2e) greenhouse gases per month. That’s equal to driving a car 86,000,000 miles or 3,449 times around the earth. Between January 2020 and May 2022, $115 million was spent on advertising on these sites.

The big picture. Overall, the energy used by programmatic advertising in these five countries every month generates the same amount of greenhouse gas as 24 million gallons of gasoline, according to the report.

Dig deeper: How advertisers can take the lead in reducing carbon emissions

This includes energy used in 

• Ad selection from servers and cloud computing; analytics; network traffic; storage; data providers; and vendor overhead.
• Media distribution via CMS; CDNs and hosting services.
• Consumer devices during views.
• Creative distribution from creative delivery including transfer and all vendors involved.

Global emissions per 1000 programmatic ad impressions are approximately 514.8 gCO2PM (grams of carbon dioxide and equivalent greenhouse gasses). That’s the same amount of energy as washing a load of laundry.

Average publisher emissions can range anywhere from as low as 187 gCO2PM all the way up to 1772 gCO2PM.

Why we care. Climate change is the greatest threat to human existence and we are running out of time to do anything about it. This is why every action matters. 

It’s easy to get overwhelmed by the scale of the problem and think this one change won’t accomplish anything. Repurposing ad spend away from those problematic websites “only” cuts 33,500mt out of programmatic advertising’s monthly total of 215,000mt. Even if we could get that amount to zero, it is a fraction of a percent of the 50,000,000,000mt of greenhouse gases produced each year.

Here’s the thing: We’re in the marketing business. We’re all about the cumulative impact of incremental change in attitudes. We don’t know where the tipping point is for this change. We could be a very small step away from it. Every action matters in getting to that.

Doing less with more isn’t only in your own self-interest, it’s also good business. Retail giant Walmart has saved billions of dollars by requiring more environmentally friendly packaging for the products it sells.

What can be done: Each ad impression travels through an “advertising life cycle,” which starts with the programmatic selection process and ends when the ad is delivered. Every step along the way contributes to the ad’s emissions. Knowing the impact of each part of the journey will help you discover excess energy uses. 

For example, ad selection is responsible for upwards of 60% of the energy used in programmatic advertising. You can lower that amount significantly by adjusting things like your programmatic supply chain.

The post ‘Bad’ digital ad spending can harm the environment appeared first on MarTech.

Newest jobs in Martech:

Sr. Marketing Operations Manager @ TigerConnect (U.S. remote)

• Salary: $89,500 – $189,500 (est.)
• Manage, maintain and continually evolve our lead scoring, lifecycle models and operational fundamentals.
• Maintaining data integrity and data governance through operational programs and automated processes.

Manager of Demand Generation Marketing @ WorldSync (U.S. remote)

• Salary: $88,000 – $112,000 (est.)
• Build and lead a marketing function that includes collaboration with Product Management, Sales Leadership, Customer Success Management, and Executive Staff. 
• Build multichannel campaigns (inbound and outbound) that align messaging to the target audience and buyer journey.

Growth Marketing Strategist @ NewNorth (U.S. remote)

• Salary: $80,000 – $120,000 (est.)
• Develop marketing strategies for clients that drive real, measurable results.
• Engage with clients and delivering your expertise with confidence, expertly managing expectations.

Marketing Manager – B2B SaaS @ Localize (U.S. remote)

• Salary: $70,000 – $80,000 (est.)
• Contribute to the development and management of 1WorldSync’s global demand generation campaigns across channels (e.g., email, SEM, digital advertising, web, events.) including strategy, content planning, campaign setup, A/B testing, reporting, and optimization.
• Partner with Product Marketing Manager as well as Go-To-Market (GTM) and Sales teams to develop and optimize campaigns according to the product roadmap and 1WorldSync’s pipeline and revenue goals.

Director roles:

Principle Marketing Analytics Analyst @ Shutterfly Inc. (U.S. remote)

• Salary: $90,000 – $114,000 (est.)
• Answer measurement and data integration questions: define analytics approach, retrieve, and manipulate data needed to perform analysis, and deliver actionable insights to Marketing Management team. 
• Create and share out weekly reports to clearly communicate Email channel and campaign performance. Identify trends and draw insights and test results to help guide future planning. Dig into the category performance and drivers. 

Senior roles:

Sr. Growth Marketing Manager @ Backblaze (U.S. remote)

• Salary: $130,000 – $190,000 (est.)
• Lead growth marketing initiatives to ensure the best lead experience by creating awareness, promoting free trials or sales leads and ultimately converting leads to paying customers.
• Report out key performance metrics on a weekly/monthly basis and develop monetization trends and sales strategies to optimize our investment for ROI.

Global Lead Product Marketing Manager @ LiveRamp (U.S. remote)

• Salary: $130,000 – $160,000 (est.)
• Collaborate with product management to ensure market needs are translated into new product capabilities, and new product capabilities are effectively rolled out to the commercial teams.
• Draw from deep expertise of the product to clearly articulate how a given feature uniquely addresses customer use cases.

Partner Marketing Manager @ Lambda (U.S. remote)

• Salary: $103,000 – $165,000 (est.)
• Field incoming co-marketing requests, identify new areas of opportunity, and prioritize activities according to impact and reach.
• Work closely with the Sales team to strengthen GTM execution around new and enhanced partnerships.

Sr. Marketing Data Analyst @ GameChanger (U.S. remote)

• Salary: $100,000 – $130,000 (est.)
• Support the Marketing and Partnerships teams in tracking, reporting, and analyzing the effectiveness of marketing and go-to-market activities through the entire marketing funnel from awareness to retention.
• Build reports, data visualizations, and dashboards that clearly communicate findings to stakeholders.

Sr. Marketing Operations Manager @ Cotiviti (U.S. remote)

• Salary: $94,000 – $115,000 (est.)
• Build and execute strategic, best-in-class, multi-channel marketing campaigns for enterprise and line of business audience segments.
• Perform workflow set up in HubSpot including audience selection, dynamic content, etc. to ensure accuracy of campaigns.

Sr. Consulant, Go-to-Market Strategy @ Shift Paradigm (U.S. remote)

• Salary: $90,000 – $130,000 (est.)
• Execute on diverse client consulting projects, with a focus on strategic initiatives and their execution.
• Develop solutions for complex marketing, sales, and organizational challenges in collaboration with the support of specialists across delivery areas.

Marketing Operations Manager @ Britive (U.S. remote)

• Salary: $80,000 – $100,000 (est.)
• Proactively identify areas of improvement in campaign operations to continually evolve a best-in-class marketing automation system. 
• Own and improve supportive structure directly impacting a steady volume of campaign requests by creating and maintaining Hubspot program templates and documentation for Demand Generation and Field Marketing teams.

Associate roles:

Jr. Marketing Operations Associate @ Fictiv (U.S. remote)

• Salary: $70,000 – $80,000 (est.)
• Manage, or assist with data cleanliness, database health reporting, normalization, data cleanup, etc. 
• Responsible for maintenance, troubleshooting and ad hoc improvements across Martech systems like Sales-outreach (Outreach.io, or Salesloft for example), Marketo, scoring, enrichment and deduplication tooling.

Revenue Operations Analyst @ Goldcast (U.S. remote)

• Salary:$57,500 – $72,000  (est.)
• As the first person in the revenue ops function, you will report into the Head of Sales and act as a connective tissue between Marketing and Sales.
• You will connect data and systems, build workflows, and generate insights and analytics to empower marketing and sales to drive more revenue.

The post The latest jobs in martech appeared first on MarTech.

As our colleague Nicole Farley reports, “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.”

Dig deeper: Three essentials for writing a good ChatGPT prompt

Here is our roundup of now available AI-powered martech products, platforms and features announced this week: 

• Constant Contact’s AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with. This feature is currently free to all new Constant Contact customers for a limited time.
• Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Those audiences are added directly to the data intelligence company’s platform and used for targeting new, high-value customers. It also generates media buying reports based on the insights it finds.
• Catchlight, a Fidelity Labs startup, has released an AI-generated prospect email feature for financial advisors. Using data-enriched profiles created by the program, the AI captures key characteristics to make natural-sounding outreach that is unique to each lead.
• Bloomreach Content, a headless content management system, now lets users add OpenAI’s ChatGPT Text Generator to it.
• Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster. It provides a centralized place for marketers to quickly adapt multichannel campaigns through a self-serve AI-enabled platform.
• Silverpush’s Mirrors provides advertisers with access to a wide range of contextual signals that can be used to enhance their ad targeting strategies. By leveraging Generative AI, Mirrors will enable advertisers to understand the nuances of user behavior and preferences, allowing for more accurate cookieless targeting.
• Mobiquity Technologies’ ATOS 2.0 now uses AI-driven ad targeting technology to optimize ad placements in real-time, ensuring greater precision and improved campaign performance across multiple platforms.

The post This week’s AI product releases: Google adds generative to ads and more appeared first on MarTech.

Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. 

Dig deeper: How Allied Beverage is transforming customer experience

How can anyone stay on top of all that? You need expert help. So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX.

Jay Baer

Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. He is also founder of ConvinceAndConvert.com, one of the world’s most popular online resources for marketers and business owners.

• Twitter: @jaybaer (270K followers)
• LinkedIn: Jay Baer (42K followers)
• Website: JayBaer

Jeanne Bliss

Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. She hosts the podcast Customer Bliss and is the author of several books including the best-selling “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine.”

• LinkedIn: Jeanne Bliss (26K followers)
• Twitter: @JeanneBliss (25K followers)
• Website: Customer Bliss 

James Dodkins

James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director. He can honestly be called a rockstar, having played guitar with a world-touring, album-releasing heavy metal band. Check out his video “What Can Stevie Ray Vaugh Teach Us About Customer Experience” to see what those two worlds have in common. He also helped create the ACXS customer experience certification program.

• LinkedIn: James Dodkins (28K followers) 
• Twitter: @JDODKINS (3K followers)
• Website: James Dodkins 

Annette Franz 

Annette is founder and CEO of CX Journey Inc. and has been named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider. She’s author of the books “Built to Win” and “Customer Understanding.” She has 30 years of experience in CX on both the client and vendor side, serves on the advisory board for customer experience at the University of California, Irvine, and is a member of the Forbes Coaches Council. 

• LinkedIn: Annette Franz (20K followers)
• Twitter: @annettefranz (27K followers)
• Website: CX Journey

Don Peppers 

Don’s first book, 1993’s “The One to One Future,” written with long-time business partner Martha Rogers, Ph.D., is widely credited with having launched the CRM revolution. BusinessWeek called it the “bible of the new marketing” and Tom Peters named it his “book of the year.” Among the many other books Don has written by himself or with Rogers are the definitive “Managing Customer Experience and Relationships” and “Customer Experience: What, Why and How.” He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

• LinkedIn: Don Peppers (329K followers)
• Twitter: @DonPeppers (10.5K followers)
• Website: CX Speakers

Colin Shaw 

Colin is a pioneer of customer experience. In 2002 he founded Beyond Philosophy, one of the world’s first customer experience consultancies. He is author of several best-selling books, including “Building Great Customer Experiences’ and “Revolutionize Your Customer Experience.” Colin is also one of LinkedIn’s Top Voices and co-host of the business podcast The Intuitive Customer, rated in the top 5% of all podcasts by BuzzSprout. 

• LinkedIn: Colin Shaw (295K followers)
• Twitter: @ColinShaw_CX (14K followers)
• Website: Beyond Philosophy 

Brian Solis 

Currently VP of Global Innovation at Salesforce, Brian is a renowned digital anthropologist who researches technology’s impact on business, markets and society. He’s the author of many bestselling books, including, “X: The Experience When Business Meets Design,” “What’s the Future of Business” and “The End of Business as Usual.” He’s a Top Voice on LinkedIn, where his newsletter has more than 62,000 subscribers.

• LinkedIn: BrianSolis (344K followers)
• Twitter: @briansolis (272K followers)
• Instagram: @briansolis (65K followers)
• Website: Brian Solis

Bruce Temkin 

Bruce leads the Qualtrics XM Institute, which provides thought leadership and training to help organizations with experience management. He is also co-founder and chairman emeritus of the Customer Experience Professionals Association. This non-profit organization runs the Certified Customer Experience Professional (CCXP) program, an industry-wide, standardized curriculum which confirms CX practitioners’ expertise in the field.  

• LinkedIn: Bruce Temkin (36K followers)
• Twitter: @btemkin (17K followers)
• Website: XM Institute

Steve Towers 

Steve is CEO and founder of The BP Group, a consultancy that helps upskill customer experience professionals. He has been keynote speaker for conferences and corporate events around the world. He is author of the books “Dare” and “The Process Tactics Playbook” (with James Dodkins).

• LinkedIn: Steve Towers  (31K followers)
• Twitter: @stowers (10K followers)
• Website: Steve Towers

Steven Van Belleghem 

Steve is co-founder and board member of nexxworks, a disruption consultancy. An in-demand keynote speaker, he is also author of many business books, including “The Offer You Can’t Refuse” and “When Digital Becomes Human” and the tech thriller “Hoogverraad” (sadly, only available in Dutch).

• LinkedIn: Steven Van Belleghem (49K followers)
• Twitter: @StevenVBe (39K followers)
• Website: Steven Van Belleghem  

More MarTech experts to follow:

• Marketing operations
• AI and marketing
• Email marketing
• B2B marketing
• Content marketing

The post MarTech’s customer experience experts to follow appeared first on MarTech.

“As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. “It’s our daily mission to maintain our methodologies at the highest standard so that our clients can trade with confidence well into the future.”

Why we care. The suspension was a good thing for marketers in many ways. For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. For much of that time, both TV networks and advertisers complained about the accuracy of the data. Improving the quality of those numbers means brands are less likely to be paying for audience they aren’t getting.

Also, it has opened the door to competitors. NBCUniversal, Paramount and Warner Bros. Discovery have all announced they are working with other data providers, including Comscore Inc. and startups such as VideoAmp, iSpot.tv and EDO. More competition means better service.

Dig deeper: Nielsen announces first module for cross-screen audience measurement platform

What happened. The MRC suspended Nielsen’s accreditation in September 2021 for two reasons. First, an investigation by the council found the company undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. Second, Nielsen reported a software error had caused it to undercount out-of-home viewership for nearly six months.

Bad timing. The suspension came amidst an ongoing drop in TV viewership which made Nielsen’s ratings less valuable. Since 2011 major network broadcast ratings have dropped more than 80%, according to SpoilerTV. Further, the cord-cutting trend continues apace. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey.

The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.

Why we care. You know you’re in pretty good shape when a 10.8% revenue increase is a major slowdown. The 35% of 2021 would have been tough to repeat even without last year’s inflation, interest rate hikes, geo-political thunderstorms and four quarters of being told there’s a recession right around the corner. Having near 11% growth and all those impediments? That may be a bigger accomplishment than 2021’s gaudy numbers.

IAB’s CEO David Cohen expects 2023’s number to be lower. “Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to,” he said in a statement. 

He has good reason to say that. Consumer spending continues to slow as do housing sales. Inflation persists, although it’s an unusual type, caused by corporate profit-taking instead of too many dollars chasing too few goods.  

However, something could upset the doom-and-gloom apple cart: Artificial intelligence. Will it spur economic growth like two other revolutionary technologies, the telephone and the internet, did?

A troubling trend. The good growth numbers were a result of a phenomenal first two quarters, which saw internet ad revenue increase 21.1% and 11.8%, lifting the third and fourth quarters which saw increases slow to 8.4% and 4.4%.

Search finds its way. Organic search, which has the largest share of ad revenue, grew by 7.8% last year, to a record $84.4 billion. However, its total share of revenue dropped to 40.2%, from 41.4% in 2021. 

Display shows growth. Display ads, the second-largest format, saw increases in both revenue — up 12% to $63.5 billion — and total share, going from 30% to 30.3%.

Audio is mixed. Digital audio had the largest percentage gain of any format, increasing 20.9% to $5.9 billion. However, its overall share of total digital ad revenue was nearly flat, going from 2.6% in 2021 to 2.8% last year.

Video sees clear gains. With a 19.3% increase, digital video had the second-best percentage gain. More significantly it had the largest dollar increase of any format: up $7.6 billion, to $47.1 billion. Also, its share of Video’s share of total digital ad revenue rose from 20.9% to 22.5%

Strong programming. Programmatic advertising’s revenues increased by $10.4 billion, or 10.5%, to a total of $109.4 billion.

A bit less social. Social media growth got off to a strong start in 2022, with ad revenue rising $1.8 billion in the first half of the year, but dropping dramatically to $0.3 billion in the second half.

Mobile is on the move. Mobile grew 14.1% to a record high of $154.1 billion and a 73.5% share of total digital ad revenue. 

The post 2022’s strong digital ad revenue growth unlikely to continue appeared first on MarTech.

Q: How did you get where you are today?

A: I started as an HTML e-mail developer for Richmond American Homes. So this was almost 17 years ago, before there were platforms for deploying emails and automations and all kinds of things and automated e-mail sending. From there I started dabbling in website design and HTML pages and that evolved into contracted work to build websites mostly using WordPress. 

Then clients started asking things like, ‘We see that there’s a form that can be filled out and can you somehow reach out to the people that reach out to us for a new HVAC system or a new whatever?’ So I started to do that, literally growing with the marketing technology industry as we know it. 

And then somebody said, ‘Well, there’s this lead management thing called Salesforce.’ First CRM ever and the UI for it was pretty, pretty crude, but that was still really cool. Send volume was an issue at that time, too, if you’re using Outlook. Then we’ve got all these different e-mail service providers, everything from MailChimp to Adobe Campaign, Salesforce, Marketing Cloud, and I’ve worked in all of them. So that’s how my journey has gone. 

Q: What do you like about your job?

A: What I love is the creativity that comes with implementing a technical configuration and architecture that matches the business’s needs. I’m someone who understands business and has a consultant’s mindset, but who also is technical enough to know what to tell your specialized developers and help them with technical limitations, or say ‘Here’s what you can do and how.’ We have to help them think it through from their bigger outcome desires Into the technical of what it takes to make those outcomes happen. That’s what I love doing.

Q: What types of problems do you run into regularly?

A: The challenges are the change management and education piece and keeping that documentation transparent, clearly communicated and accessible. What I do as an architect, is I’ve got the business hat and education, change management hats and then supporting the project manager as well as the developers to build technical requirements. 

All this is doable and much better than what I’ve faced in other jobs.

Q: Such as?

There have been challenges of inappropriately balanced power hierarchies. Then there’s silos and the territorialism of data in marketing. [An executive said to me], ‘You know, you don’t need to understand the enterprise data warehouse, you’re meddling, you’re stepping out.’ I said, ‘I’m trying to help you stand up a financial services cloud and marketing cloud.’

Q: Our survey found that women in marketing technology earn an average 24% less than men. What’s your experience with this?

A: I have witnessed it working in traditional business hierarchy-type environments. I’ve seen the disparity of income in myself versus even someone that I managed and hired that they brought on at twice my salary. The problem lies in not enough awareness and advocacy, and also women not having the tools to assertively and systematically, and on a very professional level, state their case … and it’s worse for women of color.

The post MarTech Salary and Career: Jennifer Luby on facing challenges appeared first on MarTech.

Dig deeper: Three essentials for writing a good ChatGPT prompt

Here is a roundup of actual AI-powered martech products, platforms and features announced this week. 

• Mailchimp’s Email Content Generator is aimed at providing generative AI to small- and medium-sized businesses. With it marketers can generate email content and customize it, creating personalized email campaigns tailored to their brand, tone and marketing intent. It responds to natural language prompts and delivers three versions of the content for users to work with. Mailchimp’s AI tools can also analyze campaign performance, providing detailed insights and suggestions for improving both campaign and content. 
• Sprout Social has new AI features across its social media management platform, including an integration with OpenAI adding new GPT-powered features and functionalities. One is Smart Query Suggestions which adds GPT-powered query keyword recommendations and can create more tailored topics. These features build on Sprout’s existing proprietary ML and automation capabilities. 
• Inuovo’s IntentKey is designed to understand why CTV viewers are engaging with content. Its AI is a map of the connections between more than 25 million different WHY-based signals, which can be about people, places, things, products, ideas or emotions. It automatically finds and dynamically modifies audience segments every five minutes and uses data from that to provide advertisers with actionable household-level insights.
• Evocalize’s EVOLVE is part of its collaborative marketing platform allowing franchisees to tailor content and campaigns. EVOLVE uses each user’s data to make highly localized versions of marketing copy. It also delivers campaign insights, plans for optimizing spend across channels for local conditions and detailed results predictions for each location in real-time.  

The post Mailchimp, Sprout Social lead this week’s AI-powered martech releases appeared first on MarTech.

Q: So how did you get to where you are today?
How I ended up here is just being exposed to marketing service providers and kind of working my way up through the industry in different areas. It’s been an interesting ride.

I started with a company that initially was doing IT training and I got exposure to a ton of different technologies because I was the person to set up the classrooms for different vendors that were renting classroom space. Then I moved on to a company that was doing consulting. It went from a small business to a medium one and then we actually ended up in the enterprise space. Then the owners of our company decided that it was time to start another practice and they wanted to make the shift into enterprise marketing management.

Dig deeper: MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn

We grew the business from three people up to like 30 and got acquired by the Allant Group. And then we just became kind of martech solution architects.

Q: What’s your biggest challenge when it comes to martech?

A: Technologically speaking it’s the pure depth of the marketplace right now. The fact that we went within years from the martech 1000 to now it’s the martech 10,000. Keeping up with all of that has been interesting. 

It breaks down into a series of services that you have to understand. So there’s still campaign management, there’s still data management, there’s still social, there’s still all these different things. And then within those spaces, there are multiple players that kind of overlap. 

A lot of times you have customers who are coming to us and saying, ‘Do you support this specific stack?’ and we’re like, ‘Well, no, but we don’t have to. We can figure out what you’re doing because they all do the same thing.’ It’s like knowing one programming language and learning another. It’s very easy once you understand the structure of it. You just have to move through the different services that are available.

Q: What are you seeing when it comes to people changing jobs?

A: On my LinkedIn network, there was a time at the beginning of 2022 when I’d see 50 people a day posting, ‘I’m starting a new position at … .’ And that’s all marketing technology people. So I saw a lot of people moving around, moving up, moving over, doing, you know, everybody was kind of rearranging. Now I don’t see that velocity at all. It seems like people are staying put. Everybody’s trying to retool and understand how they can best use the investments they already have in place.

Q: What do you like about your job?
A: I think there’s always something new to uncover. I’m always learning because it’s changing so rapidly. We went from traditional database marketing and then digital came around and as digital came, it opened up this whole new world that nobody had really played in before. And now there’s opportunities in UI UX, there’s opportunities for programmers, opportunities for data guys, it’s just all over the place. I’m kind of an architect, a technical architect, so for me it’s like a playground, right? It’s a giant sandbox where I can just take all the toys and move them wherever. 

The post MarTech Salary and Career: Greg Morales on the joy of always learning appeared first on MarTech.

Dig deeper: Three essentials for writing a good ChatGPT prompt

Here is a roundup of actual AI-powered martech products, platforms and features announced this week. 

• Botify Assist is a collection of ChatGPT-powered tools for Botify’s enterprise SEO platform. One is a personalized search assistant that helps people find information using plain text. The other provides content optimization recommendations to assist writers. 
• SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” It can help marketers generate topics, structure and optimize text, and adjust tone, based on 11 different writing styles.
• Searchie’s Wisdom AI, powered by GPT-4, uses audio, video and written content to create answers to natural language questions. This makes it easy for users to create a conversational assistant for digital products, including courses, memberships, coaching programs, and podcasts.
• PDFgear’s PDF Chatbot “allows users to interact with PDF documents as if they were human.” The AI-powered chatbot can discover knowledge from lengthy PDF documents, such as books, textbooks, essays, manuals, etc. An AI chatbot pulls information from PDF documents of any length — including books, textbooks, essays and manuals — and summarizes it in short sentences.
• ToqueAI has added GPT-4 to its content creation platform. The generative AI increases content coherence and improved context understanding in 37 different languages. It also allows users to generate images.
• Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. 
• Widewail has added ChatGPT to its customer review and reputation management systems. This will allow clients to use natural language prompts for managing review responses and provide new topic and sentiment analysis reporting.

The post This week’s new AI/ChatGPT-powered martech products appeared first on MarTech.