A winding path to marketing and analytics
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers
Company broke previous promise to protect users' personal information.
New Mailchimp integration automatically syncs customer data with Stripe
Will provide SMBs with data for more effective email campaigns.
Public wants to know where brands stand on issues, surveys show
71% of US customers want companies to speak out on important issues.
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Why marketers have a love-hate relationship with complexity
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Martech firms among 3rd parties scooping email addresses from websites prior to form submission
U.S. website visitors at far greater risk than those from the EU, new research finds.
A 12-step guide for implementing a digital asset management system
An expert tells what it took to launch an enterprise-wide DAM.
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
The journey from journalism to SEO marketing expert
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Good morning: Everything a company does is part of its marketing
Customers notice when an organization’s values don’t align with its brand values.
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
Good morning: Trust your gut, but verify it with facts
It takes standards and data to turn a hunch into an insight.
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year.
Google Play rolling out app data collection labels
Users can find out what data is collected, if it is shared and the developer's security policies.
Irrelevant marketing has consumers turning off brands
The top offender is content selling them a product they just purchased.
Good morning: An organization without sergeants is an organization without a clue
They are the institutional memory, the people who know how things are done and where things are.
Media Rating Council now examining Nielsen’s radio rating numbers
MRC pulled accreditation of company's TV ratings last year.
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Good morning: Are you delivering the CX your customers want?
Not all personalized experiences actually deliver value to customers.
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.
Good morning: What’s weird today may be genius tomorrow
What's radical or revolutionary may look wrong at first glance.
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
App opt-in rates climb despite Apple’s permission requirements
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Zoom and Intrado launch new features to improve event experience and management
Goal is to bring the best parts of virtual events to in-person and vice versa.
Brightcom partners with Intent IQ
Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.
Good morning: The sweet smell of … failure?
If you aren't making mistakes, you aren't learning anything.
How to plan for problems with proactive customer service
45% of responses require additional resources and can harm customer trust in the business.