Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Good morning: Inflationary pressures hitting consumer data
The crumbling of the third-party cookies may mean the end of inexpensive consumer info.
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
Good morning: The more diverse your team, the more successful it is
How do you find the people who aren't at your table?
IAS announces reporting enhancements to provide a unified view of global campaigns
New feature allows custom filters based on users' unique campaign naming convention.
Diversity and inclusion in marketing
By the numbers: Diversity and inclusion are good business
Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.
Good morning: Have you tried your own customer experience?
The one time you don't want your name on customers' lips.
Digital CX: Businesses need them, yet struggle to create great experiences
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience.
Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings.
Good morning: Interesting times require agile marketers
Hold on to your strategic goals and change your tactics to achieve them.
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Good morning: Finding you customers beneath all that data
Mobile devices are big, but desktop traffic earns more money.
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more.
Pinterest offers more funding to creators from marginalized communities
Fund will provide grants, ad credits, equipment and connection with corporate sponsors.
Snowflake launches Retail Data Cloud
Security features allow sharing data without movement and risk of revealing customer info.
Is the metaverse going to go big or go home?
Some statistics to help you come to your own conclusion.
Good morning: Passwords cause friction
Security is a good thing, but some leading brands are looking for alternatives to traditional passwords.
InMobi releases independent ad mediation platform
Let publishers own and manage their data and review advertising spend. end-to-end.
Good morning: Cheers, or ‘Priekā!’ as they say in Latvia
Plus, don't forget to register free for MarTech.
Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
New function aims to let users enrich and activate first-party data.
NFT charity raising crypto funds and real awareness for Ukraine
Photos are a record of buildings, people and culture that may not survive the war.
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.
Good morning: The measurement challenge
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it.
TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers
Study finds iOS 15 is inflating email open rates
Mail Privacy Protection feature marks emails as opened whether or not a person looks at them
Good morning: Fighting misinformation
An ingenious use of blockchain to circumvent Russian censorship.
Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers
What you need to know about mobile game advertising
Mobile game consumer spend reached $116 billion in 2021 -- up $16 billion from the year before
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Invoca unveils no-code integrations library
Offers more granular AI analysis of customer conversations
US consumers overwhelmingly support businesses cutting ties with Russia
Gartner survey also finds customers don't want companies touting charitable actions, either.
App users visit brick and mortar 41% more often than non-users
Customers like apps once they start using them but awareness remains very low.