How to define your marketing organization’s rules of engagement
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
Brian is the Founder and Principal Consultant of Lodestar Agency Consulting, a consulting firm that provides actionable organizational design and positioning strategy services to creative agencies who want to find their best “next” practices to grow smoothly in today’s rapidly-evolving business world. Brian is best known for helping agencies keep pace with rapid growth by redesigning their operating model to run leaner, deliver work smarter and faster, and prevent talent burnout. He partners with agency leadership teams when they begin to struggle with organizational alignment, meeting client expectations, and retaining talent. Brian developed Lodestar’s innovative Agency Wayfinder™ model over 20+ years as a leader at interactive, brand strategy, product design/development, and full-service creative agencies across the United States. Passionate about sharing what he’s constantly learning about the future of work for creative agencies, he’s a keynote speaker and workshop facilitator for major industry associations and conferences including AMIN Worldwide, TAAN Worldwide, Worldwide Partners, MAGNET Global, Mirren Live, the Bureau of Digital. He’s also a past judge of the Favorite Website Awards (the FWA).
Why focus is the way forward for high-performing marketing organizations
Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy.
A 5-point framework for creating a high-performing marketing organization
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices.