Moneyball your marketing ops team
The art of building a winning MOps organization.
Megan Michuda is currently the SVP, director of marketing operations and innovation at BOK Financial. Prior to joining BOK Financial, she served as global head of marketing technology at Janus Henderson Investors. Janus Henderson was a Stackie Award winner in 2018. Megan is currently responsible for BOK Financial's marketing technology stack, marketing automation, digital analytics, and marketing operations. In 2020, Megan’s startup Stacktus was acquired by CabinetM, a leader in martech management. Megan is now both a user of CabinetM as well as an advisor. Megan received her bachelor's degree from Brown University and her master's of science in technology management from University of Denver.
Position marketing ops as a strategic partner: A New Year’s resolution
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
3 ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach.
5 tips to boost user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.