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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable and more complex. The challenge for B2B marketers is to support what is now a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.
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Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here's a framework for overcoming customer indecision and accelerating revenue.
AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves.
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG.