How to map marketing science to the customer journey
Connecting creative work with brain science to trigger different behaviors along the customer journey.
Jade Bunke is the vice president of marketing at National Technical Systems and is a leading authority in marketing science, messaging and demand generation. As a marketing scientist with expertise in buyer behavior, Bunke blends creative marketing with aspects of cognitive neuroscience, social psychology and behavioral economics to yield optimal results.
11 steps to boost marketing metrics with employee happiness
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
How marketers can use cognitive biases to influence customer decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
How using neuroscience can help capture customer sentiment and predict future behavior
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.
4 cognitive biases and psychological drivers for influencing behavior
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles.
Rethinking emotion in marketing to deepen engagement
Changing your approach to emotional marketing can help you create a stronger connection with your audience.
Neuroscience and beauty: Why visually appealing marketing assets matter
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first impression.
Neuroscience and beauty: How to create an immediate connection with your audience
The brain responds to beauty automatically, which underscores the significance of creating aesthetically pleasing collateral.
How dopamine fuels the golden rule of content marketing
We can leverage the brain's reward system to engage consumers with value-based content.