Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Get started on achieving real-time customer engagement at scale
In this webinar, learn the steps Shutterfly took toward real-time CX.
A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
7 common problems that derail A/B/n email testing success
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
Europe moves to end dominance of Big Tech
The Digital Markets Act will place restrictions on operations of the biggest tech "gatekeeper" companies and may force changes to their business models.
Measurement in a cookieless world: Are you ready for what’s next?
In this webinar, learn about the challenges and solutions to help you get ready for a cookieless future.
InMobi releases independent ad mediation platform
Let publishers own and manage their data and review advertising spend. end-to-end.
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.
The Trade Desk launches certified service partner program for SMBs
Goodway Group is first to join as partner.
How marketers can measure success
Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.
Good morning: Cheers, or ‘Priekā!’ as they say in Latvia
Plus, don't forget to register free for MarTech.
NFT charity raising crypto funds and real awareness for Ukraine
Photos are a record of buildings, people and culture that may not survive the war.
Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
US consumers overwhelmingly support businesses cutting ties with Russia
Gartner survey also finds customers don't want companies touting charitable actions, either.
Chief accountant of SE ranking and her two children killed in Ukraine
Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.
Research finds lower investment in ads featuring women
On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.
Why leading an agile marketing organization requires a vision for change
Remind people of the “why” every single day to really inspire change.
Customer journey orchestration
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
How to establish a new martech role
Getting colleagues familiar with your new martech position is no easy task.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
What’s in your marketing stack? Let us know
This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.
Good morning: What are you talking about today?
This week, the marketing and marketing ops communities, like everyone else, have world events on their minds.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
The cost of bad communication is skyrocketing — what CMOs need to know
New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.
How to explain marketing operations at different levels: From children to experts
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.
Does your organization need a sales enablement platform?
While sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process.
Good morning: The agile mindset
Download our new free ebook created by agile marketing coach Stacey Ackerman.
Introducing MarTech’s guide to agile marketing for leaders
This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.
Good morning: Freelancing may not be so idyllic
For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest.
The marketing black box: Why radical transparency is key
Marketing teams must operate more transparently, both internally and externally, to realize their full potential.
Do marketers need their own agile framework?
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.