Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
Third Door Media welcomes Kim Davis, Rodric Bradford to MarTech Today editorial team
These seasoned storytellers will cover how marketing technology is changing what it means to be a marketer.
Rethinking progressive profiling to find out what’s happening with your customers now
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis.
Interactive martech supergraphics have arrived
Thanks to Frans Riemersma of MartechTribe.
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are.
Agile estimation techniques help marketers manage workload
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.
How technology is changing what it means to be an effective marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
How to set up employee resource groups
A guide to self-support for groups within the workforce.
How to advance Black leaders in martech
Industry organizations and corporate resources play a key role in academic-to-professional pipeline.
How marketing organizations can focus on advancing women in martech
Mentor programs are seen as vital by many women.
Diversity and inclusion in marketing
Replay: Addressing diversity recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
Free software solutions for Black-founded SMBs
Five martech vendors offer free tech to Black founders.
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
B2B marketers are all-in on ABM: Here’s what they need
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools.
Despite budget cuts, CMOs still bullish on marketing automation investments
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.
MarTech Minute: AppsFlyer partners with Facebook, Acast opens up ad marketplace
A quick round up of the latest marketing technology news and announcements.
How to choose the right agile marketing framework
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.
MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course
A quick round up of the latest marketing technology news and announcements.
How to overcome the many tech battles MOPs teams face daily
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their brand from malicious activity.
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.
Why brands should consider audio marketing as consumers settle into life at home
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers.
Before you rip and replace another martech tool, it may be time to build a roadmap
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today's 2020 MarTech Replacement Survey.
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition.
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind.
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer.
MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and announcements.
Not just martech: Vendors go all-in on professional services to speed digital transformation
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company.
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations.
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this year.
Shopify, Yelp launch post-COVID omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations.
MarTech Minute: Shopify releases new POS features geared toward SMBs
A quick round up of the latest marketing technology news and announcements.
Soapbox: Customer-centricity in the new normal
All our underlying assumptions about what makes consumers tick need to be pressure-tested.
Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.
MarTech Minute: Vision Critical’s new customer insights app, LOGIQ releases Kubernetes solution
A quick round up of the latest marketing technology news and announcements.
How a corporate giant can work like a small start-up with agile marketing
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.
How to counteract dips in productivity as workflow disruptions become the new norm
Sixty-two percent of companies have seen decreases in productivity since enforcing work from home policies.