Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Inside look: Third Door Media’s marketing technology stack
Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible marketing stacks submitted by companies as far ranging as Airstream, Microsoft, Cisco, Black Rock, and so many more. The stacks have served as incredible educational tools, providing insight into how these organizations are […]
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build."
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.
Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Identity management investment can pay off, and here’s how
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.
5 hurdles RCS messaging has to overcome for universal adoption
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually.
Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.
Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Cybersecurity for marketers: Teamwork is key to protect data
Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.
Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Aprimo teams up with Episerver, R2.ai now available as an SaaS, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Digital agencies are hiring, focusing on retention in 2019
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.
Why clients in-house and what agencies can (and can’t) do about it
Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.
Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Sitecore teams with IBM iX, TowerData picks up Xverify, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Quora keyword targeting and auction insights, Google attribution, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Blissfully wants to make cloud app management as carefree as its name
The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.
Meet Netflix, NPR, and The New York Times at MarTech
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. Attend MarTech®, April 3-5 in San Jose. […]
Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a different story.
Marketing Day: Digitally native vertical brands, multi-touch attribution, Optimove adds new features
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Freshworks’ messaging tools, new personalization for Instapage, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
3 reasons chatbots are transforming the automotive industry
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.
Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Cision acquires public relations platform TrendKite for $225 million
TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone application.
2019 will be the year the ad tech ecosystem solves its identity crisis
A unified ID solution is solvable but the catch is that we all have to work together. Here's how we can do it.
Scott Brinker lays out vision for Second Golden Age of MarTech
In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to solve the industry’s three big challenges.
Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
New report: B2B digital transformation is more focused on customers than on efficiency
A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.
Marketing Day: Update on industry ID resolution, mobile ad receptivity, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.