Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The MarTech Minute: Outbrain partners with MapR, Tapjoy launches studio and a lot of exec moves
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: SMX insights, programmatic native ads & reactions to Twitter’s policy update
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.
Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
All about value props: How customer and competitive research should shape your marketing
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The 2018 martech salary survey is now available
Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.
Marketing Day: What is XR, Google brings custom intent audiences to YouTube & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CMOs: Look to musicians for advice on a martech stack that performs
Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users.
Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Expect only the best at MarTech next month
MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences: How does a major brand like T-Mobile synchronize digital and physical marketing? How […]
Marketing Day: Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: A Solix survey on GDPR readiness, customer data tool for SMBs & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Solix survey supplies more evidence of GDPR unreadiness
Two-thirds of responding IT pros didn’t even know if personal data could be purged entirely from their systems.
The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: SEM campaigns, Spredfast updates its dashboard & Centro’s Basis ad platform
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The pros and cons of marketing operations as a corporate vs. field function
Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.
ABM is a team sport: 5 steps to ensuring players work together
Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve their goals.
Marketing Day: Facebook ends the Explore Feed, FTC PrivacyCon & new Adobe Target tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
You’ll love what the SMX Advanced agenda has to offer
SMX® Advanced is returning to Seattle June 11-13 and I’m thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you. At Advanced, we hit the ground running and don’t stop. No basics, no holds barred. If two full days of intensive SEO & […]
Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to overcome unique B2B digital marketing challenges
Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.
Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pinterest’s new COO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: YouTube’s latest live streaming features, a new smart video platform & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Get back to basics: New Forrester report lays out priorities for mobile marketers
Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.
The MarTech Minute: Adobe updates Analysis Workspace, 3C deploys RCS messaging and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Industry leaders rank brand safety the most important media quality metric
Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.
Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
7 shared traits of CMOs that thrive in the martech age
Contributor Andy Betts details the characteristics that help modern CMOs stand out.
Marketing Day: Programmatic ad buying, Tapad’s Customer Data Platform & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Blockchain myths, digital billboards & Belgian court fines Facebook
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling
The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.
Marketing Day: Forrester report on GDPR readiness, Facebook turns to USPS & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Forrester report: About a third of companies say they’re ready for GDPR but may not be
Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.
Bynder’s acquistion of Webdam creates a global DAM powerhouse
The digital asset management company added Shutterstock's DAM business for $49.1 million.