Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences
Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.
Marketing Day: Finding your best users, a mobile ad format study & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Developer marketing and the myth of the Rosetta Stone
Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.
Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
What's in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.
3 ways agency account managers can work better with new client hires
Dealing with a new hire can come with hurdles, but don't let it intimidate you. Columnist Matt Umbro explains how to make the transition as smooth as possible and improve your client relationship.
Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers
In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.
Marketing Day: Bing’s deal with CBS Interactive, HotelTonight’s CMO & Allo news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
HotelTonight CMO aims to tell the brand’s story without losing its spontaneous soul
Get to Know: HotelTonight CMO Ray Elias
Marketing Day: Google Data Studio, Facebook’s new retail ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
Marketing Day: Salesforce’s Einstein, Twitter ups character limit & top 10 video creators
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
SAP's Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand's marketing strategy.
Marketing Day: Twitter’s new customer service tools, Facebook attribution & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Congress on the cusp of national review protection law
Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.
Marketing Day: Amazon lowers Echo Dot price, holiday ad tips & new Twitter apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce opens up Lightning Bolt portal templates for specific business needs
The new offerings build on last year’s launch of its Community Cloud template.
Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
7 great reads to drive your marketing career
Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations.
Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators […]
Marketing Day: YouTube’s top 10 ads, Facebook Messenger buy button & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more
In this week's podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.
Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department.
Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google buys Apigee, LinkedIn adds conversion tracking & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel.
Here Media VP has job he always wanted, leading marketing for LGBT media company
Get to Know: Here Media's Vice President of Marketing, Robert Hebert
Marketing Day: Snapchat Local Stories, Google Play Store & Adobe live video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How most startups do events wrong…and 6 ways to do them right
Looking to get the most out of an event? Whether you're sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when choosing what to attend.
Marketing Day: Snapchat to reach $1B, Super Bowl 50 ad campaign results & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax
Aiming to lift brand awareness, three Super Bowl 50 advertisers share how their campaigns performed in the months following game day.
Marketing Day: New Salesforce Wave Analytics features, App Store updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Periscope gets monetized, Facebook mobile ad news & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to achieve the ideal state of marketing
What's the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.