Why we care about data-driven marketing
Data is foundational for today's marketing. Here's why, along with best practices for extracting the most value from it.
Akshat Biyani is a Contributing Editor to MarTech, a former analyst who has a strong interest in writing about technology and its effect on marketing.
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Marketing agencies are an essential part of the digital marketing ecosystem. Agencies provide strategic marketing guidance and expertise.
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Augmented and virtual reality (AR and VR) technologies have the potential to revolutionize marketers' engagement efforts.
Why we care about video advertising
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Letting your readers know how much time it takes to read your content helps improve user experience.
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Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Why we care about B2B marketing: A guide for marketers
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
Why we care about RevOps: A marketer’s guide
RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.