Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into marketing technology:
Marketo’s May ‘22 release: Viva la Veeva!
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Martech is mainly about relationships
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
HubSpot’s release brings quoting and payments improvements
Service Hub gets some extra love, plus many more updates in the last month.
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
Analytics software delivers data, standards deliver insights
Only your team can determine which metrics mean the most for your business.
The deprecation of Google Analytics (as we’ve known it)
GA4 is the solution for the internet now, not the internet from a decade ago.
How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
5 things martech leaders wish their teams knew
Listening to leadership's perspective may help martech practitioners overcome day-to-day challenges.
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts.
The right way to select a CDP
Understand the marketplace. Understand your architecture. And don't forget to negotiate.
Keys to successful marketing experimentation
Embracing failures when things don’t go as planned is critical for marketing innovation.
Why marketing operations leaders have become modernizers
MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.
5 tips to boost user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.
Why testing is a marketer’s most powerful tool
Testing is much more complex than it seems, but focus on the insights and not the results.
5 CMO tips to transform marketing operations from killer to dream fulfiller
Insights gleaned from time working on both the creative and operational sides of marketing.
7 common problems that derail A/B/n email testing success
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
Google Analytics 4 or bust: Will you stay or go?
Marketers have two options: Make the switch or seek alternative analytics platforms.
Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.
The evolution of digital analytics and marketing
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
Twitter tests ecommerce waters with new feature for in-app purchases
Experimental Twitter Shops lets brands display up to 50 items which users can buy