Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into marketing technology:
Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever.
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Customer journey orchestration
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Good morning: Add another layer to your stack
With new technologies flooding the space, a tech stack is never finished. But we'd like to know more about yours.
How to establish a new martech role
Getting colleagues familiar with your new martech position is no easy task.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Navigating the evolving martech landscape
Change is inevitable across the marketing technology industry. Here's how to stay ahead of the game when it comes to managing your martech stack.
What’s in your marketing stack? Let us know
This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Real Story on MarTech: Most important vendor selection tips
Important lessons to keep in mind when choosing technology.
Don’t let innovation overcome email common sense
It's important to decide whether a trend presents real opportunity or distraction.
How marketers can prioritize digital experiences
With accelerating digital transformations, marketers need solutions to improve customer experiences.
What a Salesforce NFT cloud service could mean for marketers
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP.
The Real Story on MarTech: Should you build or buy a customer data platform?
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.
Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release
This release adds new features from sales empowerment to blocking unwanted form fills.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
How to personalize your brand on LinkedIn
Brands can benefit from influencers on social platforms; they can help personalize their public faces.
Piano partners with Snowflake to activate customer data at scale
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics.
Real Story on MarTech: Beware of vendor bullying
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Real Story on MarTech: Is that vendor a zombie?
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
A marketer’s 2022 guide to Marketo: What it does today
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.
Does your marketing team need a customer journey analytics tool?
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
Finding tech solutions for departments outside marketing
What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change?
Good morning: It’s the cloud, of course
There's another reason the marketing tech landscape keeps expanding. You don't have to warehouse and ship stuff any more.
ON24 teams up with HubSpot in app marketplace
New integration makes virtual and hybrid events more data-driven in the years to come.
Real Story on MarTech: Why are vendor marketplaces so fragmented?
Six reasons why consolidation not been the norm in the world of marketing technology?
MOPS Rundown: Marketo enhances Predictive Audiences and UX in Q4 release
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.
When cookies go away: Marketoon of the Week
There's bad third-party data out there, but also third-party data which does the job.
Good morning: The challenge of entering the CX space
Is Microsoft offering enough with its new CX platform to make enterprises switch from their current tools?
Microsoft enters the customer experience space
Microsoft Customer Experience Platform will build on Dynamics 365 Customer Insights.
Google, Salesforce and others develop security baseline
A Minimum Viable Secure Product standard is designed to introduce a uniform security baseline when evaluating vendors and products.