In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences. 

In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint. 

Register and attend “How To Power Next Best Action with First-Party Customer Data,” presented by Snowplow.

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Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.

Want to know how? Register and attend “Harnessing the Power of Customer Data to Stay Ahead of the Competition,” presented by Tealium.

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What are you hoping to get out of your marketing technology? Do you need help getting there?

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. 

Learn more by registering and attending “Get to the Heart of Customer Experience With Data that Delivers,” presented by Salesforce and Acxiom.

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Measuring campaign success is critical now more than ever.

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI.

So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?

Register today for “Demystifying ‘Incrementality’ for Marketing Success,” presented by iQuanti.

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If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.

In this bold presentation DemandJump’s Chief Solution Officer, Ryan Brock, will dare you to evaluate how much stock you put into your website’s Domain Authority and why. 

Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump.

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This truly is an unprecedented time in the life of the marketer: Groundbreaking generative AI technology, increasing customer expectations of personalized experiences, a growing emphasis on respecting user privacy… the list goes on. 

Attend MarTech, online March 28-29, for free to explore these critical trends – and the solutions, strategies and tools you need to stay a step ahead of the competition. 

Tune in live for Overtime – extended Q&A with select speakers, your chance at a free book giveaway from keynote speaker Sangram Vajre and engaging Coffee Talk networking meetups on ChatGPT, GA4 and MOps!

Can’t attend live? On-demand access is included with your free pass so you can explore at your own pace. 

Grab your FREE pass now!

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With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on.

Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi.

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Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences.

In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack, and the transition from packaged technologies to composable and modular solutions in the effort to reach customers better.

Register today for “The Next Big Thing in Martech: The Data Warehouse,” presented by Hightouch.

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Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.

Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools.

Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.

Register today for “Create Consumer Confidence With a 360-view Content Strategy,” presented by Acquia.

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Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But this is harder than it sounds with multiple brands and disconnects between marketing and sales.

Join this webinar to learn how to automate a single source of truth for your reporting.

Register today for “Secrets of a Marketing Champ: 3 Ways to Prove Your Value,” presented by Salesforce.

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