Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation vendors.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your ecommerce ad campaigns? Digital commerce ad management tools might be for you.
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on ecommerce marketplaces.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting insights.
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging.
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer.
A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Updated buyer’s guide for Identity Resolution Platforms
Can you connect brand interactions over time and across channels? If not, maybe it's time for an identity resolution platform.
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to gain.
What should you expect from a B2B marketing automation platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor marketplace.
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions.
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut it.
What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and utility.
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We've got you covered.
Is your martech stack missing an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a purchase.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon.
Email marketing: Essential content elements
The structure, style and subject line you use for your emails are critical to their success or failure.
Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
It'll take less than 10 minutes and the All-Access pass is worth nearly $2,000.
Email marketing: It’s the audience, stupid
The people you're trying to reach are arguably the most important element to consider as you build your email marketing strategy.
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.
Email marketing: Harnessing the trust factor
Get to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and ISPs.
A closer look at the 2019 MarTech Conference Stackie Awards winners
Read the fine print on this year's Stackie Award-winning entries in our martech stack gallery.
Here are the 2019 MarTech Conference Stackie Awards entrants
Read the fine print on this year's Stackie Award entries in our martech stack gallery.
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real time.
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
Still, the duopoly isn't immune to challenges from contenders like Amazon.
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas.
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than double U.S. ad revenues in the next two years.
McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades.
Apple’s big service launches hold few opportunities for marketers
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video.
How Netflix’ quasi-experiments let it go beyond the limitations of A/B testing
What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach.
Yext integrates with Adobe to help brands better distribute data stored in Knowledge Manager
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain with Adobe software.
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow.