More companies turning to multi-touch attribution tools to optimize spend across growing number of channels
Companies expected to spend $1.6 billion on MTA platforms and services by 2023.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven insight."
Ask the #SMXpert: Smart B2B SEM Tactics
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers these questions and more in our continuing SMXpert series!
Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West.
What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land
Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017.
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.
Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017
Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns on the subject that grabbed our readers' attention.
How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017
It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers' appetites and get some valuable takeaways.
Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.
Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
The ecommerce environment is more challenging -- and rewarding -- than ever. Stay on top of all the latest developments with Marketing Land's annual coverage.
#HashtagBowl Live Blog: All the Super Bowl 51 advertising action In real time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time search and social stats.
Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!
What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the year.
Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016
The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native.
Content about content is king: 2016’s most popular columns on the topic
While the basics of content creation -- make it valuable and spread the word about it! -- remain static through time, the specific tools and techniques get regular updates. Catch up on this year's most interesting developments in this essential space.
Variations on a marketing stalwart: Our top email marketing columns for 2016
Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year.
The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.
From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.
Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
As we kick off our Holiday Retailer coverage for 2016, we encourage ecommerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space.
#HashtagBowl Live Blog: All The Super Bowl 50 Advertising Action In Real Time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time search and social stats.
Join Marketing Land Editors & Guests For The Real-Time Digital Super Bowl: Our Hashtag Bowl Live Blog
Make Marketing Land's #Hashtag Bowl live blog your second screen for the Big Game, and get real-time data and insightful commentary from our panel of experts.
Allstate’s Newest @Mayhem Effort Depicts The Dark Side Of DIY, With Stories Unearthed Online
The insurance company highlights real-life stories of Mayhem, asking people to vote for their favorite via social media.
The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015
What were the top columns that attracted attention, discussion and pageviews in 2015? Check out our most popular columns of the year and click through for insights that will provide value in 2016 and beyond.
Email Marketing In 2015: The Most Popular Columns Of The Year
Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers' attention in 2015.
On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015
The fundamentals of user experience, landing page optimization and buyer psychology will always be in style, though the details of how to achieve your goals may differ from year to year.
Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015
Digital marketers in 2015 grappled with making the right marketing technology decisions, and our top Marketing Technology columnists helped them all along the way.
Reader Buy-In: Marketing Land’s Top 10 Retail Columns Of 2015
What was hot among online retail marketers visiting Marketing Land in 2015? Check out these great articles on mobile, analytics and more!
Mobile Has Its Big E-Commerce Moment While Online Traffic & Conversions Hit Seasonal Highs
Mobile devices were the stars of the online shopping show on Thanksgiving, while Black Friday activity indicates many chose to stay home on the big day -- though that didn't stop them from making purchases.
Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event
The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter's instant-win cards, which were recently introduced and not yet widely available.
Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars
In a move apparently designed to establish the brand's tech credentials, Volvo is touting a just-launched service it says will help take the hassle out of Christmas shopping.
E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week
According to aggregated ecommerce data, online shoppers are jumping right in and placing their orders.
E-Commerce Activity Climbing, While Electronics Top Non-Branded Search Terms
TVs, laptops and home decoration dominated online shoppers' minds as they browsed and bought in higher numbers last week.
Virgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View And Campaign
In a campaign handled by agency Eleven Inc., the airline seeks to differentiate itself from other carriers by highlighting its stylish and modern aircraft interiors.
In A Nod To Classic WKRP Scene, White Castle To Drop Turkey Sliders From Drones In Cincinnati
Turkey sliders can't fly any better than live turkeys, but the fast food player hopes its pre-Thanksgiving promotion has much better results than the one held by the fictional radio station.
Online Retail Traffic And Conversions Warmed Up Last Week
Aggregated statistics from ecommerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms.
Health Campaign Gets Sexy With Ashanti Video And Interactive Hashtag #DrinkUpAshanti
The Partnership for a Healthier America, along with Y&R and VML New York, aim to give the ultimate healthy drink the same marketing sizzle enjoyed by the sugary sort.
Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort
The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the dinner table.
Quiz: How Much Do You Know About The Latest In Digital Marketing?
Do you know about Google's new core technology? How about Twitter's latest ad unit? Test your knowledge about what's happened in the interactive marketing world in the past week and catch up on any developments you may have missed!
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.