Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October
The giant toy retailer, along with BBDO Worldwide, will advertise early, often and omnichannel to stay top of mind with holiday shoppers.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise
The Minnesota-based retailer displays -- and links to -- its Halloween decor in immersive interactive videos set in a haunted house.
Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s Anniversary
With agencies Droga5 and Saatchi & Saatchi Los Angeles, Toyota taps into excitement about the occasion to promote its "futuristic" car.
At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty
After reorganizing its marketing operation and selecting new agencies, Bacardi aims to recapture lost market share and make rum cool again.
Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign
The low-fare carrier hits its fee-charging competitors hard in its latest effort, which equates its own policies with transparency and honesty.
Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pulled Pork Offerings
The fast food player and agency VML conceived of a unique way for viewers to interact with video creative.
Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
The carmaker pushes for online video views in the latest iteration of its #PowerOfDreams branding effort.
Aarrrrr, Ahoy Matey! Pirate’s Booty Campaign Celebrates International Talk Like A Pirate Day
Pirate Brands gets into the spirit of the occasion, offering parents activities and encouraging pretend pirate play as it seeks to build its brand.
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
The Mars candy brand takes a page from Coca-Cola by offering 21 different packaging choices related to it's "You're Not You When You're Hungry," campaign, with each wrapper representing a different "symptom" of hunger.
Cutting Edge Tech And The Agency: Q&A With Benjamin Spiegel Of MMI Agency
How can agencies tap into technological innovation when the best developers want to work for start-ups or tech companies? We discuss this dilemma with the head of one mid-sized agency that's put an interesting solution in place.
Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie-Up
The upcoming Matt Damon film gets the full geeky treatment from the software company, which has embedded marketing elements into a variety of its products.
Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
The fledgling ecommerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers and prospects with its humor and personality.
Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base
The American arm of the Dutch brewer hopes the social media sampling effort gets its iconic green bottles in some new hands.
With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch.
Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival
Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic information in September.
Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED.
IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog
The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to #GrabLifeByTheCatalogue.
Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!
Marketing Land reporters and expert contributors will once again help ecommerce marketers make the absolute most of the crucial holiday shopping season.
Copie Editor Wantd, Applie Within
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
The Enmeshing Of Marketing & Product Development: Dispatch From SXSWi
Agency and brand experts at SXSWi explored the opportunities for marketers and product developers to work together from the conception of an idea to the finished product.
Live Blog: 2015 Super Bowl 49 Ads & Commercials
Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where digital advertising experts weighed in on the big-ticket ads during the Super Bowl, focusing especially on how brands are extending the value and conversation online. Here’s who participated: special guests Peter Shankman, consultant and author of […]
Preview: The Marketing Land #HashtagBowl Live Blog With Guest Digital Luminaries
Here's what you can expect when you tune in Sunday to our live coverage of the Super Bowl ads and more.
Top 10 Columns From Marketing Land Contributors In 2014: The Most Popular Overall
What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!
Online Browsing Remains Strong During Christmas Week, But Conversions Slow
Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report.
The Most Popular Social Media Marketing Columns Of The Year
Neither Facebook nor Twitter appeared in the headlines of our top 10 columns in 2014. Check them out for tips that go beyond the top two networks!
2014’s Top 10 Analytics & Marketing Columns On Marketing Land
An essential aspect of digital marketing is the ability to measure and analyze what's going on. Don't miss these top tips to set your programs up for success.
Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year
There's no question that 2014 was -- finally -- the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream.
Top 10 Display Advertising Columns Of 2014
There's a lot more to display than banner ads and insertion orders, especially in a world where both programmatic and mobile are on the rise.
The Year’s 10 Most Popular Content Marketing Columns
From SEO to technology to distribution strategies, our contributors covered lots of territory in 2014. Don't miss these outstanding columns!
2014 In Email Marketing Columns: Marketing Land’s Top 10
Email may be established but it's anything but stagnant. Check out what caught our readers' attention this year!
The Best Of Marketing Land’s Search Marketing Columns For 2014
Search marketing is a critical component of any digital strategy, so don't miss our highest-trafficked columns published this year.
10 Most Popular Marketing Strategies Columns For 2014
What marketing strategies piqued our readers' interests this year? Read on for the highest-trafficked columns.
Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches
Get the latest stats and trends from Marketing Land's Online Retail Shopping Report.
Top 10 Columns Of 2014 On Design, Usability & Conversion
You've gotten someone to your web site. Now what? Here are the top columns of 2014 offering guidance on this critical topic.
Marketing Land’s Top 10 Retail Columns In 2014
The retailer-oriented columns that touched a nerve with our readers in 2014.
E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report.
Though Online Retail Traffic Dipped, Conversions Hit A Seasonal High In Cyber Monday Week
The intense purchase research activity seen earlier this season is paying off with conversions, as shoppers plunk down the dough for their gift buys.
Online Shoppers Converting At Higher Rates, And Not Just On Black Friday And Cyber Monday
Marketing Land's Online Retail Sales Report shows the holiday shopping season is in full swing.
Online Conversions Up 6 Percentage Points From Last Week As Shoppers Jump On Deals Pre-Black Friday
Retailers' early holiday deals seem to be hitting the mark, according to exclusive data on the 2014 Q4 shopping season.