Virtual and augmented reality
MarTech is your source for virtual and augmented reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialize, these technologies will play a greater role.
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Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.
Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.
Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.