Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.Lisa Peyton | Mar 14, 2023 at 9:55 am ET
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.Lisa Peyton | Dec 28, 2022 at 9:30 am ET
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.Lisa Peyton | Apr 28, 2022 at 11:31 am ET
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.Lisa Peyton | May 1, 2019 at 3:20 pm ET
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.Lisa Peyton | Nov 30, 2018 at 12:52 pm ET